K K Kushwaha has been appointed Country Director, Sales & Marketing, of Kyocera Wireless India. He will also oversee after-sales in the country. Prior to joining Kyocera, he was Vice-president, CDMA Terminals, for LG Electronics Inc. He has also held senior marketing positions within Ericsson Communications, Fibcom India and Optel/Fujitsu Optel Ltd.
ESPN STAR Sports has appointed Sharon van Zwieten as Executive Producer, News. She takes over from Dez Corkhill, who has moved on to a new role as Executive Producer, Mobile Production. Sharon will be based in Singapore with region-wide responsibility for the network’s programme, SportsCenter. Before joining ESPN STAR Sports, she was Senior Executive Producer at CNN in New York. She brings more than 20 years of experience in broadcast, broadband, online and print media.
Soni Sangwan is quitting CNN-IBN to join the yet-to-be-launched ‘Delhi Mirror’ from The Times of India Group as Deputy Resident Editor. Sangwan had moved to CNN-IBN from Hindustan Times.
Sandeep Bamzai, Business Editor, Hindustan Times, Delhi edition, has put in his papers after a five-year stint. Bamzai has earlier worked for Business India, Plus Channel, the Express Group, and The Times of India. A journalist with 22 years of experience, he began his career with The Statesman, Kolkata. He is yet to decide on his next destination.
Fuelled by significant consumption in verticals such as telecom, banking, financial services, retail, as well as the e-governance initiatives, the personal computer market comprising desktops and notebooks jumped 32 per cent, clocking 5.04 million units during 2005-06, and the sales figure is expected to cross the six million mark in 2006-07.
Sumit Roy, Founder Director, Univbrands, argues that word-of-mouth can be seeded in a variety of ways - events, PR, promotions, direct marketing, out-of-home experiences, etc. He contends that word-of-mouth can be measured and it is free.
Photographer Atul Kasbekar on Thursday launched a new company, ‘Corporate Image’, which will focus on managing the identity of the top management of the country’s biggest corporate organisations.
Reckitt-Benkiser has consolidated its estimated $600 million creative business at Havas’ Euro RSCG following a review, according to executives familiar with the situation. Euro had worked with JWT and McCann on the account, but now has the creative business to itself.
Rahul Ghosh, Creative Group Head, Mudra, Mumbai has moved to join TBWA\India as Associate Creative Director. He will be heading the group that has clients like Bajaj Allianz, Standard Chartered, and American Tourister among others. He will be reporting to Sean Colaco, Senior Creative Director.
As part of the largest expansion of its product line-up in its history and with an eye on the upmarket clientele, GM on Thursday unveiled the Chevrolet SRV (sports recreational vehicle). Positioned as a ‘sportsback car’ the Chevrolet SRV is priced between Rs 6.97 lakh and Rs 7.51 lakh.
With marketers increasingly realising the importance of adding emotion while selling a product, marketing is moving away from just selling a product to establishing a connect with consumers. Marketers are now focusing on sense, feel, think, and act to make a real impact on consumers and establish a lasting emotional bond between the consumer and the brand.
After covering segments like matrimony, jobs, property and classifieds, the Bharat Matrimony group will now cover the auto segment with a focused portal, Indiaautomobile.com, which will cover new and used cars for now, but will also cover the bikes segment in due course.
Lintas Media Guide 2006 is an analysis of media spends and buys in the year gone by. Released by Intellect, a part of the Lintas Media Group, it studies all genres – television, print, radio, Internet, cinema, and outdoor – giving a thorough break-up of the media environment and general media industry trends of the previous year.
‘Krrish’, the much-awaited sequel to the blockbuster ‘Koi Mil Gaya’, has delighted movie fans and marketers alike. The Hrithik Roshan-starrer has had a tremendous opening week nearly all over India and claims to be the first Indian superhero film as well as bringing film merchandise into the market.
The Shop, the two-day summit on organised retailing culminated in the Capital on June 30, 2006. The final day brought forward certain pertinent issues to the fore – infrastructure, role of women in decision-making, R&D, and creating the right ambience, among others.
The second and final day of the CII-organised national seminar on ‘Regulatory Issues in the Age of Convergence’ on June 29, 2006 witnessed some interesting observations on spectrum management in India. Speakers mooted a Spectrum Regulatory Authority and Spectrum Relocation Fund to solve the spectrum allocation riddle.
The Times of India Group is in the process of adding another creative agency to its roster. Ostensibly, it is for the creative duty of its new product, Delhi Mirror, which TOI plans to launch soon.
Following his exit from Ambience Publicis, the former National Creative Director of the agency, Pushpinder Singh, is back in action full fledged. With nine clients on board already, his venture Saints and Warriors has just gained the momentum that he believed was needed before he could speak more on this advertising agency.