Dabur India has announced consolidation of the entire media planning function of its Rs 1,400 crore Consumer Care Division with Maxus. The decision comes in the wake of a multi-agency pitch for the business. The account size, which is in the region of Rs 150 crore, is one of the largest media reorganisations the industry has seen in recent years.
Magazine publishers, tired of being lumped in with "old media," are embracing one of the newest media, mobile text messaging.
The Bharti-Wal-Mart alliance in the retail sector is set to be signed and delivered in the next few days. Sources close to the development say that an announcement could take place within 48 hours.
Coca-Cola is on a ramp-up mode after posting volume growth during the September quarter for the first time in two years. In one of the biggest recruitment drives in the FMCG space, Hindustan Coca-Cola Beverages, the global giant's bottling arm, plans to hire around 1,000 people during '07 for bolstering its front-line sales force.
Soundbuzz and Coruscant Tec have formed a strategic alliance to offer its image database to Soundbuzz partners. Coruscant Tec already has a database of images comprising Uncle Pai’s comics, Man’s World magazine, Rave magazine, and MF Hussain’s paintings, among others.
There was a 19 percent rise in ad volumes in Business magazines in Jan-Oct ’06 over Jan-Oct ’05. Nearly 70 percent share of advertising went to fortnightly business magazines, with Banking, Finance & Investment sectors contributing the highest share. HP, Ramdeo Media and Microsoft topped list of advertisers in Business magazines.
Jagran Engage, the outdoor media division of Dainik Jagran, recently conducted a research in Mumbai on off-screen advertising display solutions at multiplexes like Cinemax, Fame, Rave, etc. The findings are startling as much as they are reassuring for advertisers at multiplexes.
Rejuvenated with fresh funding from Pramod Haque led Norwest Venture Partners, social media portal Sulekha.com will soon be rolling out its nationwide mass media campaigns in a major brand building exercise.
In its sixth year, the Teacher’s Achievement Awards held recently in the capital honoured achievers in the field of communication, entertainment, sports and business, besides a Lifetime Achievement Award. The recipients of the awards this year include adman Prasoon Joshi, filmmaker Karan Johar, and Marico Industries MD Harsh Mariwala.
The latest initiatives from the Subhas Ghosal Foundation, a 48-hour write-in, which commenced from November 24, 2006 with some of the best minds in advertising and marketing talking on ‘Brands under Fire’, culminated on a very productive note. A book based on these discussions will be published in eight to 12 weeks.
Latitude23, a Delhi-based agency, has added two new businesses to its kitty. These include the advertising duties for the entire range of Ozone, a premium range of product offering of Ozone Ayurvedics, and Mark Pi’s Crazy Noodles.
Broadcast Engineering Consultants India Ltd (BECIL), which is responsible for building common transmission infrastructure (CTI) around various cities for the rollout of FM Phase II radio stations, has said that the infrastructure would be ready only by May 2007.
Zapak Entertainment Ltd, a part of Reliance ADAG, has announced the launch of its casual gaming portal – Zapak.com – with Salman Khan as its brand ambassador. The company feels that online gaming is the next stop for the Indian audience and plans to invest $100 million in the gaming industry over the next three years.
Mobile payment / commerce solutions company, Paymate India Pvt Ltd will take a decision on its creative agency in December. According to industry sources 5-8 agencies are pitching for the account, including McCann Erickson, Dentsu, Mudra, TBWA, and Euro RSCG, among others.
HLL has renewed its focus on the Internet for some of their key brands and as part of that strategy, has increased its media spends on the Internet medium.
The ‘Bigg Boss’ format has been one of the most successful formats worldwide for the channels that the show has been on. For Sony Entertainment Television, the good news comes from the fact that the show has found a place in the top deliverers of the channel, but can this be the turning point for Sony? May be not.
KBC has been STAR Entertainment’s lucky card for some of their most key and difficult objectives. After KBC 2 wrapped with then host Amitabh Bachchan’s physical conditions, the channel is all now geared up to get the show back on air, and this time the host is none other than Shah Rukh Khan.