Marketers and media owners are counting the cost following U.K. regulator Ofcom's surprise decision to end junk-food advertising to all children under 16.
In keeping with its strategy of partnering global companies for business forays, Bharti Enterprises today said it had initialled an agreement with Wal-Mart Stores, Inc for a retail venture on a wholesale cash-and-carry basis.
Chlor-mint has launched a nation-wide contest as part of a promotional, interactive campaign with mobile2win, where cash prizes of Rs 1 lakh, along with Nokia phones will be at stake for millions of Indians every day.
Blogging could be on its way to becoming the ‘new fourth estate’, according to the findings of ‘Blogging India: An MSN and Windows Live Report’. Close to 45 per cent of the respondents believed that blog content was as trustworthy as traditional media.
In a move to take cricketing experience for Reliance Mobile subscribers to a feverish pitch, Reliance Communications has launched ‘CricGenie’, a new addition to its portfolio of cricket related mobile services. This application allows Reliance Mobile customers to enjoy a match in progress in an animated simulation format.
When Naidunia decided on advertising partners this year, it let known its intent to focus on communication. Another step in that direction comes with the daily adopting an anthem – “Na koi shak, na koi darr, jeetenge hum baazi har”.
Following the launch of Divya Bhaskar’s Rajkot edition, the Bhaskar Group is now all geared up to launch a Jamnagar edition by December 1, 2006. Divya Bhaskar will be Jamnagar’s first ever Gujarati morninger and the publication proposes to begin with a print run of 50,000.
‘Good morrrrrrning, Mumbai’. Who can forget the signature greeting of Jahnavi in ‘Lage Raho Munnabhai’? With this, the leading lady not only won Munnabhai’s heart, but also made satellite radio WorldSpace a household name. Radio and movies – the combination has resulted in some interesting case studies. Exchange4media.com takes an indepth look at this trend and also gets industry heads’ take on this.
The Board of Directors of Sun TV Ltd has approved amalgamation of Udaya TV and Gemini TV with Sun TV Ltd, except the FM radio division of Udaya TV Pvt Ltd.
Madurai, often described as the political capital of Tamil Nadu, will get a taste of private FM broadcast soon. Entertainment Network India Ltd promoted Radio Mirchi is slated for launch in the city around February next year, according to sources close to the development. Radio Mirchi will also be launched in Coimbatore around the same time.
Television in India had much to celebrate with the sixth Hero Honda Indian Television Academy (HHITA) awarding some of the best work done in the industry, both behind the camera and in front of the camera. The highest honour of the event, the ITA Scroll of Honour was presented to BCCL’s Vineet Jain.
UTV Software Communications Ltd has announced a joint venture with Malaysia-based Astro focusing on the youth segment. The new venture will operate across multiple platforms, including a TV channel, gaming, mobile, licensing and merchandising, ground events and the Internet. Investment in this venture is estimated at Rs 200 crore.
Close on the heels of winning the Panasonic Toughbook laptop business, Optimum Media Solutions (OMS), Ahmedabad, has bagged the media duties for Panasonic Office Automation Systems. The size of the business is estimated to be around Rs 5 crore. With the current win, the total account size will now add up to Rs 8-10 crore.
After launching Dentsu Communications and Dentsu Marcom in India, Dentsu has now launched its third agency here – Dentsu Creative Impact, which will be a boutique creative services provider. The new agency will be headed by Masahiro Fukada, a Senior Creative Director at Dentsu Tokyo.