Date-wise News

International: Time Warner sees AOL's future as an ad server

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Time Warner President-Chief Operating Officer Jeff Bewkes today gave a glimpse of how AOL might look under incoming CEO Randy Falco. Speaking at the annual UBS media conference, Bewkes said that Falco would prioritise communications, such as improving e-mail, a greater emphasis on video and social networking, and the possibility of a big acquisition to bolster traffic to the portal. Advertising.com

e4m Desk Dec 8, 2006 9:11 AM

Women power gets full play in CavinKare's brand strategy

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In a refreshing role reversal, it is the guy who brings in the chai as the girl sizes him up. Then, he goes as far as to exhibit his singing and dancing skills to her family. Finally, she approves of him. Revolutionary and tongue-in-cheek, the ad depicts that the on-screen avatar of the New Age Woman has finally come a full circle, what with fairness creams giving it its due.

e4m Desk Dec 8, 2006 9:08 AM

Do not divide - and rule!

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Premjeet Sodhi, President, Initiative, Lintas Media Group, says the problem faced by consumers of media research is a lack of open systems. The choice one gets is whether one wants to buy the product or not. There is not much scope for breaking up the total solution and buying components from across vendors. This is the era of plug-and-play but our media research providers are not ready to divide their systems.

e4m Desk Dec 8, 2006 9:07 AM

<b>Rahul Welde</b>, GM, Media Services, Hindustan Lever

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<p align=justify>TV effectiveness is declining, but at the same time this whole debate on 30-second TVC dying is really exaggerated in the Indian context. TV is growing in India, but the reality is that the consumer is looking away from TV because of the options she has today. We haven't reached the levels of the UK and the US, where TV is innovating quickly because of growing technologies. Technology in India is growing, but it is still on a very small base.</p>

e4m Desk Dec 8, 2006 12:00 AM