Date-wise News

Shavon Barua, who was heading the operations as General Manager of Dentsu Q-Pro, has put in his papers. She is yet to reveal her next destination. Dentsu Q-Pro is a specialist division that works in the area of recruitment and employment advertising. Barua’s last stint was as Associate VP with Ambience Publicis, Mumbai. She began her career in 1995 with Bates Enterprise in Kolkata (then Clarion). She has also worked with SSC&B Lintas, Mumbai and Rediffusion DY&R.

exchange4media Staff Jan 13, 2007 2:57 PM

Rajeev Ravindranathan, Creative Director, Saatchi & Saatchi, Bangalore, has joined Fish Eye Creative Solutions as Creative Director. He will report to Robert Anthoney Founding Partner and Creative Director, Fish Eye. Ravindranathan has previously worked with agencies like Bates Enterprise, Enterprise Nexus, Fountain Head in Chennai and JWT, Bangalore, among others. He has handled brands like TVS Victor, Tata Tea and WorldSpace.

exchange4media Staff Jan 13, 2007 2:55 PM

PepsiCo is set to change the look of its bottles and cans every few weeks this year, “to attract teens and young adults with images of sports, music, fashion and cars,” the company.

exchange4media Staff Jan 13, 2007 9:19 AM

Samsung has formed a strategic alliance with Yahoo! and Google to distribute their popular services and products on Samsung mobile phones. Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! Mail and Yahoo! Messenger on its mobile phones in the first half of 2007.

exchange4media Staff Jan 13, 2007 9:18 AM

Red FM, a ‘Contemporary Hit Radio Station’ as it prefers to be called, has recently added two new shows in an attempt to give its listeners some more variety. The two new shows are ‘Top 25 Chart Show’ and ‘Bajaate Raho Awards’.

exchange4media Staff Jan 13, 2007 9:17 AM

Animax, in association with Sify Gamedrome, is bringing the first annual ‘Animax Grand Gaming Challenge 2007’. The gaming tournament will be conducted across 66 cities and will have gamers competing for a bevy of prizes in several online game categories such as sports, racing, and strategy on-line and first person shooter.

exchange4media Staff Jan 13, 2007 9:16 AM

Zee Café has added one of the popular daily soaps abroad, ‘The Young and the Restless’, to its channel offerings. ‘The Young and the Restless’, which has been on air for over 8,500 episodes in the US, spanning over nearly 30 years, is the family saga of two wealthy families in the cosmetics industry.

exchange4media Staff Jan 13, 2007 9:15 AM

Given the growing health consciousness among today’s generation, Nutralite’s new TVC campaign is a good example of the potential of categories that appeal to this growing segment. With a tag line ‘Butter se Better…Khaao Dabaakar’, the TVC is been executed by Mudra, Ahmedabad.

exchange4media Staff Jan 13, 2007 9:14 AM

STAR CEO, Michelle Guthrie, has resigned. She will be succeeded by STAR Group’s President, Paul Aiello from March 1. Meanwhile, reverberations are also being felt in India. It is learnt that STAR Group CEO, Peter Mukerjea, and STAR Entertainment CEO, Sameer Nair, have also put in their papers. A new name expected in India in March 2007 is that of UK-based Tata Tetley’s Vijay Singh.

Noor Fathima Warsia Jan 13, 2007 9:13 AM

Percept Picture Company’s ad film division is expecting turnovers of Rs 100 million in 2007 and aims to grow bigger with more clients like Damas, Ranbaxy, Relaxo, Indo-Italian Chamber of Commerce and Haldiram’s.

exchange4media Mumbai Bureau Jan 13, 2007 9:10 AM

Univercell, the largest retailer in mobile phones in Tamil Nadu, has appointed Starcom Worldwide Chennai as its media agency. The account size is pegged upwards of Rs 3 crore. There was no formal pitch involved for the business. Rubecon is handling the creative duties of Univercell.

Judy Franko Jan 13, 2007 9:10 AM

Indy’s, an award function constituted to award excellence in mass communication, saw the biggies from the advertising, media and marketing industry rub shoulders with the mass communication students of Indira Group of Institutes, Pune. The awards function, proceeded with a seminar presented by stalwarts from the industry.

exchange4media Staff Jan 13, 2007 9:09 AM

Indy’s 2007 recognised excellence in the field of mass communications with awards in diverse categories of communications, including print, television, radio and the Internet. While R Balakrishnan walked away with the award for the Creative Professional of the Year, Lowe was chosen as the Agency of the Year.

exchange4media Staff Jan 13, 2007 9:08 AM

I am extremely unhappy with the channel rate of Rs 5 under the CAS regime. We are being forced to sell in metros like Delhi, Mumbai and Kolkata at the same rate. We have requested TRAI to treat sports channels in a different manner and not club then in the same price bracket as that of entertainment channels.

exchange4media Staff Jan 13, 2007 12:00 AM