Date-wise News

Ruby Mitra has joined BEI Confluence, Delhi, as Creative Director. Her last stint was with RK Swamy BBDO, Chennai, as Assistant Creative Director where she spent two and a half years. At RK Swamy BBDO, she has worked on brands like Sony TV, Brylcream, Karur Vyasa Bank, some brands of Hindustan Latex, Videocon, Pril dishwash bar, Mr White detergent, etc. Mitra has previously done stints with IB&W, Leo Burnett and FCB-Ulka.

exchange4media Staff Jan 19, 2007 3:45 PM

After Sanjay Reddy’s decision to move on from Walt Disney Television India as National Sales Head in October 2006, the media major has finally zeroed in on MTV’s Vijay Subramaniam to handle the portfolio.

Noor Fathima Warsia Jan 19, 2007 12:17 PM

Most marketers wouldn't think of launching TV and print ads without testing them first, but online ads typically have been introduced with little or no testing.

exchange4media Staff Jan 19, 2007 8:52 AM

The media conglomerate and research organization known as VNU Media has rebranded as The Nielsen Company. Among the changes that come with the name are the launch of a revamped corporate Web site at Nielsen.com and new corporate graphics. The new identity will be rolled out across all company divisions through 2007.

exchange4media Staff Jan 19, 2007 8:51 AM

Godrej Sara Lee Ltd is re-branding all its household insecticide products to stay competitive and reach out to more consumers. The company, which has a 35 per cent share of the Rs 1,600-crore household insecticide market, is backing the re-branding exercise with a Rs 82-crore communication budget, to be spent over the next three months.

exchange4media Staff Jan 19, 2007 8:51 AM

Kishore Biyani, Managing Director, Pantaloon Retail India Ltd, has been conferred with the International Retailer of the Year Award at the 96th Annual Convention and Expo of the National Retail Federation (NRF), USA, held in New York recently. NRF is the world’s largest retail trade association with a membership that comprises all retail formats and channels of distribution.

exchange4media Staff Jan 19, 2007 8:50 AM

PayMate has joined hands with nearly 2,500 online portals to facilitate mobile payments. As per the agreement, payments can now be made via SMS for goods and services purchased online from the various partnering online stores, including Rediff.com, Naukri.com and Indiatimes.com, in various categories.

exchange4media Mumbai Bureau Jan 19, 2007 8:49 AM

Audiences across India are eagerly waiting to see what kind of a host Shah Rukh Khan will be when the much-awaited KBC 3 premieres on January 22. While Big B had Lenovo to assist him while asking ‘Lock kiya jaye’ to the contestant in his deep baritone, SRK will have the Compaq screen in front of him as he quizzes the contestants.

exchange4media Staff Jan 19, 2007 8:47 AM

Chennai-based creative shop Be Positive 24 has bagged the creative duties for Hi-style and Koblerr. Hi-style is a multi-brand retail outlet while Koblerr is a Chennai-based footwear store. There was no formal pitch involved for both these accounts.

Judy Franko Jan 19, 2007 8:46 AM

Sampark PR has bagged the PR and investor relations business for Escorts Ltd, the flagship company of the Escorts Group. Meanwhile, in a bid to further strengthen its pan Indian presence, Sampark PR has strategically merged itself with Delhi-based PR firm Insight Communications.

exchange4media Staff Jan 19, 2007 8:46 AM

Noshe Oceanic has added another account to its kitty. The Delhi branch of the agency has been awarded the creative and media mandate of Clinic Dermatech, Delhi-based company providing solutions in skin care and body sculpting techniques.

exchange4media Staff Jan 19, 2007 8:45 AM

IAMAI-organised India Digital Summit had the who’s who of India’s new media sector meet and share their views on various issues relating to the Internet and mobile sectors in the Capital on January 18. An interesting session dwelt on the factors that would drive the growth of Internet in India.

exchange4media Staff Jan 19, 2007 8:44 AM

The two-day India Digital Summit organised by IAMAI commenced in the Capital on January 18. The first day’s session began with Prof Jeffrey Cole, Director of Centre for the Digital Future and Research Professor USC posing a tantalising question “Is the online world as important to Internet users as the real world?” He posed this question while delivering the theme address on convergence, communication, content and commerce.

exchange4media Staff Jan 19, 2007 8:43 AM

The media ad market in India stood at Rs 163 billion in 2006 as per an annual report titled ‘ADEX India: Ad Industry Outlook 2006’ compiled by AdEx India, a division of TAM Media Research. The largest share of this pie is dominated by print (48 per cent), followed by television (41 per cent).

exchange4media Staff Jan 19, 2007 8:42 AM

STAR Group has announced its plans to acquire 20 per cent stake in Music Broadcast Pvt Ltd (MBPL), promoter of Radio City. STAR is buying this stake from venture capital fund India Value Fund (IVF), which will bring down the latter’s stake in MBPL to 55 per cent from the current 75 per cent. It may be recalled that STAR had sold its stake in MBPL to IVF in early 2005.

exchange4media Staff Jan 19, 2007 8:41 AM

The later sessions of the India Digital Summit, which commenced in the Capital on January 18, saw more discussions on broadband and connectivity issues. The year 2007, which has been declared as the Year of the Broadband is set to witness a new revolution in this field. Setting the tone, Dayanidhi Maran, Union Minister of Communications and IT, said, “Broadband should be defined as 2mbps.”

exchange4media Staff Jan 19, 2007 8:40 AM