The Delhi High Court has ordered Nimbus to share the feed of the ongoing India-West Indies one-day cricket series with Doordarshan with a delay of seven minutes. All India Radio has also been given the permission to air commentary on the matches
Those on the wrong side of 30 will definitely remember the endearing world of R K Narayan’s ‘Malgudi Days’ and the serial that made Shah Rukh Khan famous, ‘Fauji’. Now, people of all age groups can enjoy these two classic TV shows on Rajshri.com, which is going full steam to provide film and TV content, among others, online.
Rajendra Dwivedi, Business Director, MAXUS, writes about the likely impact of CAS on channel viewerships. In the near-term scenario, he advises taking a liberal dose of print, radio and Out-of-home media.
Zee Marathi has some positive numbers to share at the beginning of the year. The channel attributes its success to formats like ‘Sa Re Ga Ma Pa’ and the focus on marketing.
Sage India has officially been incorporated into the global Sage Publications group. This move reiterates Sage Publications’ commitment to the continuing strategic importance of Sage India as a major component of its global academic publishing business.
Arindam Sengupta, Senior Creative Director and Vice-President at JWT, Delhi, has put in his papers. Popular as ‘Oranjee’ among his peers, Sengupta is slated to join TBWA\Cairo from February as Head of Creative.
N Padmakumar has joined Everest Brand Solutions’ Mumbai office as Creative Head. He is replacing Prateek Bhardwaj who was earlier heading the department. He has moved in from Lowe Mumbai.
Zapak.com, the online gaming portal from Reliance Entertainment, has called a pitch for its online advertising duties. The Reliance ADA Group is investing close to $100 million in this venture over the next three years.
After months of wait, the verdict is finally out. M&C Saatchi will handle the creative duties for Jet Airways, in India as well in international markets. The size of the business is estimated to be upwards of Rs 60 crore.
As part of its Golden Jubilee celebrations, a special commemorative volume tracing the history of Advertising Club Madras was released by Srinivasan K Swamy, MD, RK Swamy BBDO, while N Murali, MD, The Hindu, received the first copy.
Mayur Plywood has chosen Prachar Advertising to handle their creative and media duties. The size of the business is pegged at Rs 6 crore. The agency has already created a TVC, which went on air from January 16, 2007. Along with the TVC, the agency is also employing the POP medium for targeting distributors.
The TV Today Network has launched the international feed of two of their news channels – Aaj Tak and Headlines Today – which will enable the Network to beam customised content and get local advertisers to reach the international market.
English news channel NDTV 24x7 is now available to viewers in Australia and New Zealand through a distribution partnership with Vision Asia, the largest ethnic distribution platform in the region.
Ernst & Young’s global media and entertainment survey, ‘Center Stage’, has put the spotlight on the new hero of the corporate world in the media and entertainment industry – the Chief Financial Officer.
Cutting Edge Media has been chosen to market the new STAR TV interactive websites, Kbclive.com and Neosports.in. The agency has been chosen as the exclusive sales agent for the sites and will be selling advertising spaces on the sites.
Cricket fans all over India will have to wait a bit longer to know whether they will be able to watch the current India-West Indies series on Doordarshan. The Nimbus-DD spat over sharing of telecast rights is far from being resolved with both sides digging in their heels.
STAR India may technically not have a top management right now, but KBC was back on TV screens on January 22 with all the grandeur that a show of its stature is expected to have. Meanwhile, Paul Aiello, STAR CEO-designate, is arriving in India on January 23 to take stock of the situation following the resignations of Peter Mukerjea and Sameer Nair and stem possible further departures.
Getting new job seekers is extremely important. That’s what our business is all about i.e., how many new resumes are we able to acquire. We believe that a job seeker comes to a job site to search for jobs and that we should make it as easy as possible for him / her to do just that. The redesign of the site has worked well for us because the job seekers can see that we are respecting his reason to come to the site.