Zenith Optimedia has bagged the media duties of Haier Appliances. The account size is pegged at Rs 20 crore. The incumbent agency was Mediacom. The creative duties were awarded to Law & Kenneth recently.
The cola wars are back, and oh, how Plato would have chuckled. Yes, its new campaign from BBDO Worldwide, New York, suddenly is attempting to imbue Pepsi's logo -- in Platonically correct fashion -- with a life of its own.
Google has made a foray into in-game advertising with an agreement to acquire Adscape Media for $23 million. The acquisition is expected to enable the search giant to extend its online ad-serving system to a growing online gaming market.
The unfolding retail saga has opened up an additional sales channel for the personal computer vendors, who expect a higher portion of their sales to come from the organised retail chains going forward.
Mumbai seems to be the most responsive city to embrace CAS among the three metros — Mumbai, Delhi and Kolkata — where it got implemented in January.
Increasing urbanisation, disposable incomes and attitudinal shifts among consumers have resulted in an explosion of consumer segments making it impossible for the classical SEC definitions to keep pace.
RED FM held a music preview of the movie ‘Nishabd’, which was broadcast live on the station. The event coincides with music launch of the movie.
Media Expo 2007, which ended on February 18, 2007, played host to a range of stalls that showcased the latest in the space of indoor and outdoor advertising.
Barely out of the telecast trouble, Nimbus has again landed in the I&B Ministry loop for allegedly telecasting racist ads during the India-West Indies one-dayers last month.
Noshe Oceanic has won the Orris Infrastructure account. Orris is a new entrant in the realty space with a number of upcoming projects. The account is worth around Rs 10 crore and involves building the brand.
Soon after finalising M&C Saatchi as its creative agency last month, Jet Airways has also decided its media partner. Following a multi-agency pitch, Starcom has walked away with the business. Industry sources inform that Jet Airways has increased its ad spends which is now in the region of over Rs 100 crore.
From they have been building client’s brands, media agencies in India have realised the importance of building their own brands as well. Research shows that media agencies still have very poor recall in comparison to creative agencies but they are already working on that.
2006 was a turbulent year for the advertising industry, with some agencies losing their CEO or a key top management member to other professions. The list is a venerable roll call of honour: Santosh Desai, Preet Bedi, CVL Srinivas, Santosh Sood, Debraj Tripathi. exchange4media analyses the reasons behind this top-level talent drain.