Mid Day Multimedia has launched its Delhi edition. The relaunched Mid Day Delhi is on the same lines as the Mid Day Mumbai edition. The 32-page tabloid is priced at Rs 2 and will be available from Monday to Saturday.
BBC Worldwide has announced the launch of BBC Entertainment and CBeebies in India from May 2. The two 12-hour channels launch first on Tata Sky’s DTH platform, with BBC Entertainment on air at 6 PM local time and the dual-language CBeebies channel from 6 AM local time.
Adlabs Films has entered into an agreement with Jagran Group’s Rave Entertainment to acquire the right to conduct cinema exhibition business at one operational multiplex in Kanpur and six more projects under implementation in other North India markets.
Sujit Unni has joined McCann Erickson as Creative Chief for the Bangalore office. He comes from Euro RSCG and will take charge of his new role mid-May 2007. Unni would be reporting to Prasoon Joshi.
Yahoo! and Comcast Interactive Media will collaborate to create and market new sponsorships and custom advertising packages that are supported by Yahoo!'s platform. Yahoo!'s advertising services will be integrated within the redesigned Comcast.net planned later this year.
New Delhi: The campaign against FDI in retail is now going to a different turf. Anti-FDI organisations have alleged that multi-national retail chains are also circumventing rules to get a foothold in the cash-&-carry business.
7UP is taking a close look at Point-Of-Sale (POS) for increasing its sales. A case study, by Percept Retail, on the brand has shown that planned placement in hypermarkets and supermarkets is essential in increasing impulse purchase.
After a multi-agency creative pitch, BEI Confluence has won the Nok Air business. The account size is estimated to be Rs 12 crore. Nok Air is a low budget airline based in Bangkok and is a subsidiary of Thai Airways. The airline is launching its operations in India on May 31. The first flight will be from Bangkok to Bangalore.
English movie channels have announced their summer line-up. From movies like ‘Monster-In Law’ to classics like ‘Taxi Driver’, the genre has quite a bit planned for viewers.
Ranju K Mohan, VP (Sales & Marketing), Henkel India, was re-elected President of the Advertising Club Madras at the AGM held last week. R Seshadri, MD, Anugrah Madison, was elected VP, and P Subramanian of Interface Communications as Secretary.
Sudhir Chaudhary, Editor & CEO, Janmat, says there is there is a mad rush for breaking news and everyone wants to be the first, which at times leads to misreporting. “We have to be mature enough to put in place some control mechanism. We should focus on responsible journalism,” he says.
Home Cable, one of India’s privately held MSO companies, will introduce four channels on various Indian platforms, after the downlink permissions would be granted by the Ministry of Information and Broadcasting. The channels to be launched are EuroNews, Trace TV, C Music and Luxe TV.
Agency movements may have been as active as ever in the last few months. But with people moving in and out of different organisations, exchange4media takes a look at whether there really is a connection between the two.
Sun Network is now looking at consolidating the regional children’s channel space with the launch of Chutti, a 24-hour children’s channel that hit the airwaves on April 29. The media behemoth is also planning to add three more children’s channels in Kannada, Telugu and Malayalam to its bouquet by 2007 end.
On the basis of the work that Lodestar Universal has been doing in the Indian market, Monster.com has also assigned the Hong Kong, Singapore and Middle East markets to the agency.