Not a single Indian entry has made it to the shortlist of the prestigious Titanium and Integrated Lions category, which was announced on June 22 at the Cannes Lions International Advertising Festival 2007. India had entered four works in this category.
It was yet another day of seminars and intense rounds of discussions at the Cannes International Advertising Festival 2007. While the Draftfcb seminar discussed on ‘When creativity and accountability collide’, the Dentsu seminar on ‘Asian diversity – Know the unknown’ showcased some great advertising work from various Asian countries.
The Cannes Lions International Advertising Festival is almost coming to a close --- all eyes are still focussed on the Films, Titanium and Integrated awards, but a lot of the festival is over. Even though, this is one of the biggest global advertising festivals, the big guns from India and the globe were missing in action at Palais des Festivals.
The Tribune is launching a regular supplement on Haryana, ‘Haryana Plus’. The daily will be shortly coming up with a separate edition for Haryana.
Popular Southern actress Trisha Krishnan will endorse the TVS Scooty PEP. The brand has launched a print and television campaign that features Krishnan, and has also launched the model in colours like pink and purple, among others.
Media Content and Communications Services India Pvt. Ltd. (MCCS), the joint venture between ABP TV and STAR News Broadcasting Ltd, has formally launched 24-hour Marathi news channel ‘STAR Majha’ on June 21.
Yash Raj Films’ ‘Jhoom Barabar Jhoom’ is the latest film to have garnered itself some brand associations. Godrej Interio and Spinz deodorant are some of the brands that have tied up with the movie through promotional activities on-screen, off-screen, as well as on the ground level.
Sony Entertainment Television has announced the launch of its new serial ‘Shirdi Saibaba – Sai Bhakton Ki Sachchi Kahaniyan’. The show will be aired from June 24, every Sunday at 10.30 am.
Coca-Cola has just begun a test marketing of add-on powder in three flavours of jaljeera, mint and ginger to be offered for mixing with its lemon drink under the Limca Fresh Mix brand.
The shortlist of one of the most awaited categories -- Films Lions -- has been announced at the Cannes Lions International Advertising Festival 2007. Only five Indian entries have made it to the shortlist. The results of the Films Lions will be announced on June 23.
The Cannes rendezvous continues, and this time it was French corporate raider, whose interest in media is very recent – Vincent Bolloré – who had called a conference. The idea was to give his view on the progress of Havas, the relation with Aegis and what he thought about media.
Vijay TV’s ‘Kaana Kaanum Kaalangal’, a series on school life that is being aired from Monday to Thursday at 8 pm, is climbing up the rating charts with an average channel share of 16.4 per cent in Chennai.
Rediffusion DY&R Chennai bags ITC’s greetings, gifting and stationery business following a multi-agency pitchThe account size is pegged in the region of Rs 2-3 crore. The incumbent agency is Grey Worldwide Mumbai.
Hungama Mobile is cashing on the hype of the Tamil movie ‘Sivaji The Boss’, with the sales of the movie’s content on the digital platform.
Bates David Enterprise has added Kolkata-based Bisk Farm business to its kitty following a multi-agency pitch also involving O&M and JWT.
Deployment of planned wireless broadband technologies is a critical threat to the operations of the Asia Pacific satellite industry's C-band services and the industry's entire livelihood. The delegates and government officials were warned about it during the Cable & Satellite Broadcasting Association of Asia (CASBAA) Satellite Industry Forum 2007 on June 18.
"You have to have a control over the in-store environment if you want to grow as a retail brand and if you have to give benefits to clients. What we are seeing in quite a few places today is that money is being taken quickly from advertisers but not necessarily in an integrated way."