Equus Red Cell has added three new businesses to its portfolio, this time in Mumbai. The clients won are Capital Foods, Time Out magazine and Neptune Group. The cumulative size of the businesses is around Rs 15 crore.
Critics Call for Media Companies to Follow Marketers' Lead and Reject Junk-Food Spots
Nominations opened on July 23 for the prestigious Mobile Marketing Association Global Awards 2007. The awards programme is hosted by the Mobile Marketing Association. Winners will be selected by the MMA’s award selection committee and presented at the MMA Awards Dinner on November 14, 2007 in Los Angeles.
At a seminar organised by FICCI, private broadcasters and the government locked horns over the contentious issue of regulating the entertainment sector. Leading private players questioned the basis for regulation and imposing a content code. The government termed the position of broadcasters as “emotional and smacking of a trust deficit”.
P&G has launched ‘Olay Total Effects’ with VitaNiacin that help fight the seven signs of skin ageing. The new product will see Saatchi & Saatchi work on the creatives. Sushmita Sen has been roped in as brand ambassador for the newly launched product in India.
Jetix has extended its offerings to over 600 schools across 20 cities in Andhra Pradesh, Tamil Nadu and Karnataka, with the launch of ‘Jetix Action Academy’. The academy is a school contact programme modelled on a mock military boot camp to enthrall over four lakh children in South India.
Swati Shetty has been appointed Director, India, responsible for Disney-ABC International Television’s distribution business across all platforms in India. She replaces Amit Malhotra who was promoted in June 2007 as Regional Sales Director, Pan-Asia, India and Singapore.
STAR Plus is launching a new show ‘Sangam’, which is by Fox Television Studios. The show will go on air on August 20, and the channel expects to attain leadership position in the 7 pm slot through this show.
Real estate portal 99acres.com has unveiled its first TV commercial. With the Taj Mahal as the background, the concept lays emphasis on the availability of any and every kind of property, whether for sale or rent, on 99acres.com.
For the first time, a virtual space of information about the MIPCOM Mobile & Internet TV Awards has been set up inside the 3-D virtual world of ‘Second Life’. This virtual platform rests upon the creation of content by its residents and brings together creators and new talent in areas such as Internet, video (machinima), etc.
After being involved with the launch of Filmy, the movie channel from Sahara One Media and Entertainment Ltd, as its Business Head, Ashutosh has called it a day at the organisation. Shailesh Kapoor, Content and Marketing Head of the channel, has been elevated to head the channel now.
Alok Kumar Ghosh has joined Bates David Enterprise Chennai as Senior Creative Director. He moves in from TBWA Chennai, and brings with him over two decades of multi-category experience.
UTI asset management has decided to go the ambient way to promote the financial product. Outdoor Media Integrated (OMI), a division of Laqshya Media, has worked on the campaign, which includes close to 27 retail stores along with billboards and bus shelters.
Devraj Sanyal has taken over as CEO of PDM India, replacing Preeta Singh who put in her papers in May this year. Sanyal was earlier COO of PDM and is a veteran in the field of experiential marketing.
India TV, the news and current affairs channel, has recently won a partial victory in an Internet domain case against a US-based firm. The case was adjudicated by Justice Sanjay Kishan Kaul of the Delhi High Court. While the judgment protects the petitioner’s case that India TV is a distinctive mark, at the same time it also allowed the US-based firm to use the domain name ‘indiatvlive.com’ with a disclaimer.
Satya Prakash, formerly Client Services Director with Everest Brand Solutions, has joined McCann Ericsson Delhi as Business Director.
Equus Red Cell is on quite a roll these days. It has kick-started its Bangalore operations with three account wins led by the prestigious Whyte & Mackay communication business from the UB Group. In addition, the agency has also won the businesses of Asipac, a real estate marketing and services company, and The Taj F&B.