Date-wise News
Sony Pictures Entertainment (SPE) and Sanjay Leela Bhansali (SPL), in alliance with the Future Group, will launch a special range of ‘Saawariya’ merchandise to be available in over 300 stores across 42 cities in the country. The Ranbir-Sonam starrer is slated for a Diwali launch this year.
exchange4media Mumbai Bureau Oct 9, 2007 7:57 AM
According to a recent global Nielsen Internet survey, 87 per cent of Internet-accessing Indians still trust recommendations from others, thus making word-of-mouth advertising the most powerful tool in the industry today.
exchange4media Mumbai Bureau Oct 9, 2007 7:56 AM
Keertan Adyanthaya, VP and GM, Vh1 India, has put in his papers. Adyanthaya has not commented on where he is next headed. He had joined Vh1 in June 2005.
exchange4media Mumbai Bureau Oct 9, 2007 7:55 AM
Rediffusion DY&R, Mumbai has appointed Rajesh Kulkarni as Creative Partner. In his new role, Kulkarni will be responsible for devising and contributing towards the making of exceptional, outstanding creative work. Prior to this appointment, Kulkarni was Senior Creative Director with Clarion, Bangalore.
exchange4media Mumbai Bureau Oct 9, 2007 7:54 AM
The opening day of the Indian Magazine Congress (IMC) 2007 explored the Indian magazine journey till 2020, the strategies to engage readers, and gauged the current rapid growth of business with magazines raining all around the marketplace.
Rishi Vora Oct 9, 2007 7:53 AM
Union Minister of Information and Broadcasting Priyaranjan Dasmunsi has assured all publishers that his Ministry would implement media policy reforms by January 2008. The Minister gave this assurance at the opening day of the Indian Magazine Congress 2007, which commenced in Mumbai on October 8.
Rishi Vora Oct 9, 2007 7:51 AM
The D&AD Executive Committee has elected Simon Waterfall, Creative Director, Poke London, as President. Waterfall will be D&AD’s leading ambassador and spokesperson for the next 12 months, and is the first creative from the digital sector to take on this high profile role.
exchange4media Mumbai Bureau Oct 9, 2007 7:50 AM
After a stint of almost two years, Sita Laxmi Narayan Swamy, Network Marketing Head of Zee Entertainment Enterprises Ltd., has put in her papers. She is joining Brand Bindass as Marketing Head for their entire gamut of activities – TV, mobile, web, consumer products and retail. Swamy would be reporting to Zarina Mehta, CEO, Brand Bindass.
Noor Fathima Warsia Oct 9, 2007 7:49 AM
MipCom 2007 has so far seen a healthy Indian delegation. The India Day culminated in a party with an India focus for all delegates on October 8, 2007. FICCI and Ernst & Young’s report on ‘Indian Content on the Move’, which was worked on especially for MipCom 2007, was also unveiled on day one of the event, which also saw some important international announcements made.
Noor Fathima Warsia Oct 9, 2007 7:46 AM
Day one at MipCom 2007, being held at Cannes, saw Leslie Moonves, CBS Corporation’s President and CEO, hounoured as MipCom’s Personality of the Year. In his opening address, Moonves spoke about the growth in technology truly making content the king, as also the areas of focus for CBS Corporation.
Noor Fathima Warsia Oct 9, 2007 7:45 AM
The highlight of the India Day at MipCom 2007, being held at Cannes, included a keynote session by Subshash Chandra and Ronnie Screwvala. While Chandra spoke on the arrival of TV 2.0 in India, Screwvala stressed on the need for a clear India strategy for international companies that wanted to work in India. Both media leaders emphasised that the India was already taking its first steps to go global.
Noor Fathima Warsia Oct 9, 2007 7:43 AM
MipCom 2007 kicked off on October 8 at Cannes with India Day, and the focus once again was on the India growth story. Speaker after speaker discussed the changes in the Indian media, digital and entertainment sectors, and the expectations in these sectors in times to come.
Noor Fathima Warsia Oct 9, 2007 7:42 AM
Following a multi-agency pitch, Fountainhead Chennai has bagged the account of Pankajakasthuri Breathe EC, the flagship brand of Thiruvananthapuram-based Pankajakasthuri Herbals India Ltd. The size of the account is Rs 5 crore.
Judy Franko Oct 9, 2007 7:39 AM
Yatra.com and Barclays have joined hands to launch a co-branded Yatra Barclaycard. The Yatra Barclaycard is claimed to be India’s first online travel co-branded credit card and the only multi-carrier frequent flier programme.
exchange4media Mumbai Bureau Oct 9, 2007 7:38 AM
Teams from Evalueserve and Equinox were declared as the Delhi regional winners of Radio City MQ, and they will now participate in the national finals on October 12 in Mumbai.
exchange4media Mumbai Bureau Oct 9, 2007 7:37 AM
The third and fourth sessions of the Indian Magazine Congress (IMC) 2007 that got underway in Mumbai from October 8 dealt with issues as varied as online magazines to mobile content sharing. The sessions also saw emphasis being laid on mobile advertising revenue generation and the importance of partnering with international publication houses.
exchange4media Staff Oct 9, 2007 7:36 AM
The fifth and sixth sessions of day one at the Indian Magazine Congress (IMC) 2007, which got underway in Mumbai from October 8, dealt with the importance of magazine readership, issues of magazine revenues, as well as brought to the fore ways to attract and retain young readers.
exchange4media Staff Oct 9, 2007 7:34 AM
