The 25th AdAsia 2007 kicked off in front of a packed gathering from all over the world at the picturesque Jeju Island in South Korea on Monday.
Mike Moran: CMOs Need to Learn the Internet Is More Forgiving Than TV
Expanding its dominance in the extended prime time slot, Star Plus has launched a new family drama, ‘Santaan’. The show was premiered on October 22, and will be aired from Monday-Thursday in the 7.30 pm time slot.
Hungama TV has beefed up its comedy offering with the launch of ‘Kiteretsu’. Launched on October 22, this popular Japanese animation airs Monday-Friday at 6.30 pm.
IDBI Fortis Life Insurance has invited five creative agencies for initial rounds of presentation. The company also has plans to call for a media pitch.
The Mukesh Ambani-owned Reliance Industries has announced the revival of its textile brand ‘Vimal’ with a new logo. Vimal will now offer new ready-to-wear apparels for men. The new logo is also in tune with Vimal’s core strategy of entering the premium segment.
The Association of Radio Operators of India has formed committees to tackle various issues such as government relations, music, internal affairs, finance, awards and events, and even ‘radio evangelising’. The committees would be headed by AROI members, with AROI Secretary General, Uday Chawla, being part of part of all the panels. All committees would submit their first reports to Apurva Purohit, AROI President, by mid-November.
Starcom Worldwide has been awarded the media mandate of Tata Housing. It is learnt that the property development arm of the Tata Group of Companies had been in talks with other agencies before this decision was taken. The incumbent agency is TME.
Some of the findings of the recently released Walt Disney India and GroupM survey ‘KidSense 2007’ show that while television is still the key driver for the way kids perceive a brand, other media such print and Internet also play a role in the kids making a final decision.
9X is all geared for its launch in November 2007. From associating with A R Rehman for a musical show produced by Endemol, to a soap from the Ekta Kapoor factory, the channel has quite a bit in its programme offering. The marketing activity for the channel has also kicked off with a teaser campaign.
Hyderabad-based Pressmart, a new media delivery partner for leading newspapers and magazines, has inked a strategic pact with National Newspaper Association (NNA) of the US. The agreement is to provide a digital, same-as-print electronic edition of NNA’s monthly newspaper ‘Publishers’ Auxiliary’.
Punjab Kesari, Jalandhar, has launched a Jammu edition recently. The Group has also launched its Urdu newspaper, Hind Samachar, in Jammu and Kashmir.
Dish TV India Ltd has reported revenues of Rs 77.5 crore in Q2, ending September 30, 2007. The company has suffered operating loss of Rs 47.2 crore in the same quarter, compared to an operating loss of Rs 49 crore in Q1.
Birla Plus Cements, a brand of Grasim Industries of the Aditya Birla Group, has been renamed as UltraTech, and would comprise 90 per cent of the Group’s total cement business under the new brand name, while the Group’s regional brands would account for rest of the business. The Group had acquired L&T Cement three years ago and had christened the acquired entity as UltraTech.