Date-wise News
Prasoon Joshi, Executive Chairman, McCann Erickson India, has been elevated to Regional Executive Creative Director-Asia Pacific.
exchange4media Mumbai Bureau Oct 25, 2007 11:30 AM
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television, according to a report on the website of The New York Times.
exchange4media Staff Oct 25, 2007 8:22 AM
Sony Computer Entertainment, an arm of Sony Pictures, is planning to increase its console-based business in India.
exchange4media Staff Oct 25, 2007 8:20 AM
The computer today is much more than a machine enabling its user to simplify work. Hewlett-Packard, a leading player in the IT space, is aggressively playing this card where it is looking at forming an emotional connect with its consumers rather than just focusing on selling hardware.
Tuhina Anand Oct 25, 2007 8:17 AM
UTV Software Communications Ltd has announced the appointments of three senior executives – Preneet Malhotra as CEO, UTV Interactive; Roma Patel as Group Director, Finance & Strategy, UTV; and Heather Saville as Group Human Resources Head.
exchange4media Mumbai Bureau Oct 25, 2007 8:16 AM
Quadrant, part of the Interpublic Group, has re-branded Automart, which is in the business of secondhand cars, as ‘First Choice’. Automart is a joint venture of Mahindra & Mahindra, HDFC and Shah and Sanghvi. The agency has launched TVCs and press ads to create better awareness and recall for the brand.
Rishi Vora Oct 25, 2007 8:15 AM
In a unique overlap of brand and social messaging, Tata Tea has taken a resolute stand in its latest advertising campaign ‘Jaago Re’ to exhort Indians to be agents of social change and engage in constructive and positive agendas. Lowe is the creative agency behind the campaign.
exchange4media Staff Oct 25, 2007 8:13 AM
Radio Netherlands Worldwide expands activities in India; appoints Amitabh Srivastava as Country Head
After a long-term presence in India with short wave and satellite radio broadcasts, Radio Netherlands Worldwide (RNW) now aims to expand its activities in India. As part of this expansion process, Radio Netherlands has appointed Amitabh Srivastava as Country Representative, India.
exchange4media Staff Oct 25, 2007 8:12 AM
Quasar Media, a digital media and e-business solutions company, has taken consumer interaction a step ahead with the launch of its ‘Quasar Talk’. A blog marketing platform, Quasar Talk enables consumers to directly interact with the brand. General Motors has already signed on for Quasar Talk.
exchange4media Staff Oct 25, 2007 8:09 AM
Starcom MediaVest Group has introduced Navia Malaysia, an out-of-home specialist. Functioning as a division of Starcom MediaVest Group, Navia Malaysia’s suite of services include media planning, site survey, negotiations, creative development and production, site monitoring and maintenance as well as campaign evaluation across Malaysia.
exchange4media Mumbai Bureau Oct 25, 2007 8:08 AM
Maytas Properties has announced the appointment of Maxus as its media planning and buying agency. The decision was taken after talks with multiple agencies. Maxus Mumbai would be handling the account under the stewardship of Kartik Sharma, GM, Maxus.
Noor Fathima Warsia Oct 25, 2007 8:06 AM
Aegon Religare Life Insurance as signed on MediaCom as its media AoR following a multi-agency pitch. Aegon had recently signed Contract as its creative agency. The account size is in the vicinity of Rs 15-20 crore.
Noor Fathima Warsia Oct 25, 2007 8:05 AM
It is India shining at AdAsia once again. Reviving memories of AdAsia held in Jaipur in 2003, India has just won the bid to host this prestigious event – this time in Delhi -- in 2011. At the ongoing AdAsia at Jeju Island in South Korea, Madhukar Kamath, MD & CEO, Mudra Group, made the initial introduction. Thereafter, Colvyn Harris, CEO, JWT, made a full presentation.
exchange4media Staff Oct 25, 2007 8:04 AM
HBO has announced an exciting line-up of films to add flavour to the festive season such as ‘Diwali Buffet’, ‘Superman Fest’, ‘X’mas Special’, ‘Wicked Hour’ and ‘See It First’.
exchange4media Chennai Bureau Oct 25, 2007 8:02 AM
P9, the branded entertainment unit from Percept, has announced its plans to launch more divisions under its banner aimed at the different facets of the entertainment marketing. The company also intends to launch its own label of Bollywood merchandise by the first quarter of 2008.
exchange4media Staff Oct 25, 2007 8:01 AM
M S Walia-owned TG Angles Pvt Ltd, which is into real estate, infrastructure and IT, has forayed into the media sphere with the test launch of its news channel Azad News. Veteran journalist Ambikanand Sahay has been appointed as Director-News of Azad News.
exchange4media Staff Oct 25, 2007 7:59 AM
“I don’t want a balance. I want more talk, less music. It’s as simple as that. And why should I have fewer ads that anyone else? This is business. It’s got nothing to do with being different. The more the ads, the merrier!”
exchange4media Staff Oct 25, 2007 12:00 AM
