Date-wise News
Sales promotion ads had 18 per cent share of advertising volumes on print during Jan-Sept '07. Price Promotion and multiple promotions together contributed 52 per cent share of total sales promotion ad pie on print. Thirty eight per cent share of sales promotion was observed in South zone publications. Sales promotion ad campaign was utilised maximum by Maruti Suzuki Ltd, who was the number one advertiser.
exchange4media Staff Nov 13, 2007 7:10 AM
Lintas IMAG has revamped its senior management. Vivek Lakhwara, President, Aaren Initiative, will join the Executive Council of Lintas IMAG. Deepak Shah has been elevated to President of Lintas Personal. Ambika Tiku, Business Head of Lintas Personal, will now head the agency’s digital thrust. Ameer Ismail has been further handed additional charge of Lintertainment, as President.
exchange4media Mumbai Bureau Nov 13, 2007 7:08 AM
The organisers of the 55th Cannes Lions International Advertising Festival have announced the launch of Design Lions in 2008. Design Lions will honour the creative and innovative use of design for the brand and product communication and development. Categories would broadly include Packaging Design, Brand Identity and Environmental Design.
exchange4media Staff Nov 13, 2007 7:06 AM
November promises to be a magical time, especially for kids, with HBO showcasing the exploits of the boy wizard Harry Potter throughout the month. Starting November 13, HBO will air the immensely popular Harry Potter films every Tuesday at 9 pm, with the movie that started it all – ‘Harry Potter and the Sorcerer’s Stone’.
exchange4media Staff Nov 13, 2007 7:04 AM
The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, and the Group plan’s are to gradually increase editions for a nationwide presence. Officials from the newspaper have confirmed that the content of the paper would differentiate itself from the current newspapers.
Rishi Vora Nov 13, 2007 7:02 AM
Mail Today, the English newspaper that is all set to launch in Delhi from this weekend, believes that when the product is right, no sector is crowded. While other newspapers attempt to target every audience, Mail Today eyes the upper echelons of the Indian middle class. With restrictions on advertising and different ad rates for different sections of the paper, national content and demographic focus, the paper expects rapid scalability.
Noor Fathima Warsia Nov 13, 2007 7:00 AM
Marcel Fenez, Global Managing Partner, Entertainment & Media Practice, PricewaterhouseCoopers, was re-elected for a two-year term as Chairman of CASBAA on Monday. A new Council of Governors and Board of Directors were also elected for 2008-09.
exchange4media Staff Nov 13, 2007 6:58 AM
Radio One and HomeShop18 have joined hands to provide deals on the radio station’s ‘Wednesday Deal Days’. The deals will be available in the cities in which Radio One has a presence –Delhi, Mumbai, Bangalore, Chennai, and soon-to-be-launched Ahmedabad.
exchange4media Mumbai Bureau Nov 13, 2007 6:56 AM
Following the adoption of Outdoor Advertising Policy in Delhi recently, and citizens of a ward in Mumbai calling for a hoarding-less region, the OOH advertising industry can come under the scanner in the business capital of India.
exchange4media Staff Nov 13, 2007 6:54 AM
Yatra Online Pvt. Ltd has joined hands with Sify Technologies Ltd to increase penetration of travel-related services, including air tickets, hotels and travel packages at retail level, through Sify’s 7,000 retail points across 220 cities in the country.
exchange4media Staff Nov 13, 2007 6:53 AM
After Mumbai and New Delhi, Mint, the business newspaper from HT Media Ltd, has made its foray into Bangalore, and will be available from Monday through Saturday.
exchange4media Staff Nov 13, 2007 6:51 AM
The Association of Indian Magazines (AIM), which represents the Indian magazine industry, has sent a pre-budget memorandum to Finance Minister P Chidambaram. The Association has requested for introduction of special rate for postal transmission of magazines.
exchange4media Staff Nov 13, 2007 6:49 AM
Cable Arm Likely to Be First on Block. Next Up: Time Inc. and AOL
exchange4media Staff Nov 13, 2007 6:40 AM
After wrapping up India plans for Renault and Nissan, Nissan CEO and MD Carlos Ghosn is set for the rollout of another car brand – Infiniti – in the country.
exchange4media Staff Nov 13, 2007 6:27 AM
