AOL, a division of Time Warner, and Oneindia, an online portal in Indian languages, has entered into a strategic partnership for powering the content on the Hindi and Tamil language channels of AOL.in.
Pogo has announced the fourth edition of its original production ‘Pogo Amazing Kids Awards 2007’. The awards consist of multiple categories within two main sections – ‘Pogo Kids Awards’ that rewards kids who accomplish extraordinary talent, and ‘Pogo Voice Awards’ that empowers kids with the right of choosing their favourite icons.
With its ‘300 per cent more Vitamin E’ proposition, Bajaj Almond Drop has attempted to reposition itself in the light hair oil category. It has launched a new TVC that has been conceptualised and created by Draft FCB-Ulka, and features Bollywood actress Urvashi Sharma.
Climate change has gained much attention around the world. And the contentious issue was the subject of the two-day Conclave ‘Right every Wrong’, organised by the India Confederation of NGOs (ICONGO) and Khemka Foundation in Delhi on November 25-26. The Conclave concluded with the Karamveer Puraskar.
CNBC-TV18 has announced the third edition of India Business Leader Awards (IBLA), which seeks to recognise and honour achievements of leaders who champion enterprise, growth and progress of the India economy. IBLA winners will be felicitated at the awards ceremony to be held in Mumbai on December 7.
Rediffusion DYR has been appointed as the creative AoR for DB Realty. Prior to Rediffusion, the creative mandate of DB Realty was handled by O&M.
Preeti Nayyar has been appointed as General Manager-Sales, North, at OOH Media, where her mandate would be to grow the business from small and medium enterprises in the North.
Once synonymous with quality footwear, Bata India has had to take a back seat to newer, more aggressive players. But now Bata India is all set to regain lost glory and redefine footwear retailing. The footwear company, which has over 1,100 outlets, has further strengthened its presence in the country with 70 all new international look outlets.
Viacom18 Media has roped in Endemol India’s MD Rajesh Kamat to head its Hindi general entertainment channel. When contacted, Haresh Chawla, Group CEO, Network18, confirmed the move, but there were no further details on this development.
Vaartha, the second most-widely read Telugu daily, is gearing to launch a Telugu business daily soon. The Group is also planning to launch a niche fashion magazine in English, as well as a Telugu cinema magazine and devotional magazine, besides foraying into other regional daily space. A news channel is also in the pipeline.
The first ever India Gaming Summit will be held on November 28 in Mumbai. The Summit, organised by Zapak Digital Entertainment Ltd and Internet and Mobile Association of India (IAMAI), will have eminent panellists sharing their experiences with the medium and debating on issues facing it.
Franchise India Holdings Ltd (FIHL), an integrated franchise solutions company, has appointed Allied Media as its media agency. It has been learnt that there was no formal pitch, and the client had approached the agency before handing the duties to it. The account size is estimated to be in the region of Rs 20 crore.
Inext, the compact daily of Jagran Prakashan Ltd (JPL), is launching its fourth and fifth edition in Agra and Varanasi, respectively. While the Agra edition was launched on November 26, the Varanasi edition would be launched on November 27.
Electronics Giant Also Seeking First Ever Global Media Agency