It has been called a competitor to Wikipedia, Jason Calacanis' Mahalo, Seth Godin's Squidoo and Yahoo Answers. Knol is Google's foray into knowledge aggregation. The product doesn't have many users yet. It's in a "closed beta", but has garnered the attention of some smart people in the blogging world.
I think the firm needs to be consistent on a worldwide basis. There has to be one company, one team and one culture. However, we must inculcate an appreciation of uniqueness in each market. I would say that India is rapidly changing in the way it looks at the PR profession, and its emerging role in the entire communication spectrum.
It is fast food minus the guilt and calories. For busy executives, harried moms and lazy bachelors, ‘Nigella Express’ could well be the answer to good food on the go. The 13-episode series is premiering on Discovery Travel & Living on December 31.The show will be aired on Mondays at 8.30 pm with a repeat the following day at 3.30 pm.
PepsiCo India’s Frito Lay division has recently launched Kurkure Xtreme, in two intense flavours – the fiery ‘Risky Chilli’ and the tangy ‘Electric Nimbu’. A TVC designed by JWT Delhi targets the youth, and attempts to convey that the new snacks are for those who are always game for a challenge and indulge in extreme and exciting experiences.
Industry sources confirm that RK Swamy BBDO, Percept H, Sobhagya Advertising and Goldmine Advertising have been empanelled for the creative and media duties of MTNL, Mumbai, estimated at around Rs 20 crore. Sobhagya is the only agency that has managed to retain the account.
Inext, the compact daily of Jagran Prakashan Ltd (JPL), which publishes ‘Dainik Jagran’, is launching its Allahabad edition on December 27. This is the paper’s sixth edition after Kanpur, Lucknow, Meerut, Agra and Varanasi.
What have cables and wires to do with a poor mother preparing food for her children? On first thought, nothing. But Lowe takes an everyday situation and gives it an emotional treatment to get across the message of fire-proof cables and wires from Havells India. The TVC is slated to break in a week’s time.
In advertising, being the National Creative Director (NCD) means the responsibility of shaping the creative standards of the agency. An interesting trend seen in 2007 was agencies settling for two NCDs, and hence, allowing a division -- or collaboration -- in the creative vision of the agency. Such a structure was not seen in creative agencies in India before this.
“We are constantly talking to our customers to understand their emerging needs and evolving lifestyles. Our customers’ lifestyles have changed; today’s customer has an active lifestyle. He is looking to spend quality time with his family, explore new territories, visit new places, and is looking for a car that can meet all his needs.”