Hyundai, Honda gain as Maruti sales skid in Mar
India's largest carmaker suffers 2 per cent decline in sales.
Date-wise News
International: It`s Not Just Size of the Audience That Matters
NEW YORK (AdAge.com) -- Each day, large, loyal audiences tune in to ABC soap operas such as "General Hospital" and "One Life to Live." Sounds like an easy sell, right? But with that audience splintering into groups that access the same program on different platforms and at different times, things get difficult.
Samsung expands refrigerator and microwave oven range with new launches
In a bid to strengthen its presence in the Indian market, Samsung India Electronics Ltd (SIEL) has launched their new range of Freshtech refrigerators and microwave ovens. With this launch, the company is targeting 50 per cent growth in both the segments.
Making the most of large format events
Vijay Singh, MD, 41 Sercon, writes that large format events are intriguing business – they tend to be larger than life, much talked about, much visited and even glamorous. However, there are very serious business objectives behind the creation of these ‘events’.
Future TV seeks compelling communication via ‘Gone in 30 Seconds’ film contest
How much can one communicate in just 30 seconds? Future TV seeks to find out via launch of the ‘Gone in 30 Seconds’ film contest for user-generated content at a pan-India level. People have been invited to send in short films that would have mass appeal to air on the TV network within consumption spaces – Future TV.
Publicis Ambience bags creative duties of Consim Info; account size pegged at Rs 50 cr
Publicis Ambience has bagged the creative duties of Consim Info Pvt Ltd (formally the BharatMatrimony Group) following a multi-agency pitch. Confirming the development, P Gopalakrishnan, Chief Marketing Officer, Consim Info, said that the top 10 agencies were part of the pitch. The account size has been pegged in the region of Rs 50 crore.
Time Out completes a year in Delhi
Time Out Delhi, Paprika Media’s guide for knowledge, information and events completes its first Anniversary in April 2008. Time Out, an entertainment and lifestyle magazine, comprehensively guides readers through the fascinating range of entertainment and cultural opportunities that exist in the city.
Pressmart forges strategic alliance with American magazine distribution major Curtis
Pressmart Media has entered into a strategic tie-up with American magazine distribution major Curtis Circulation Co. This alliance opens a big e-publishing business opportunity for Pressmart and would add significant strength in its US magazine digital publishing market expansion initiatives with access to Curtis’ network of 1,200 magazines.
Blue Lotus adds 10 clients to its kitty in 2 months
Blue Lotus Communications has been on an account acquiring spree, adding no less than 10 new clients to its portfolio in a two-month period. The new client roster includes Champix from Pfizer, Hero Mindmine Institute, 123greetings.com, eRevMax, Zimmer, Cecilia Healthcare, GurukulOnline, Skorydov, Whereismyboss.com, and WiziQ, among others.
Aksh Optifibre ties up with Eros International to bring Bollywood to IPTV subscribers
Aksh Optifibre Ltd has entered into a three-year agreement with Eros, one of the leading players in Indian filmed entertainment, for distribution of Eros’ movie content showcased within a branded video-on-demand service on Aksh-MTNL’s IPTV platform.
141 Sercon revamps its Board; Subhash Kamath, Ranjan Kapur, Jeffery Yu, Digby Richards inducted
141 Sercon has done senior level reconstitution of its Board. It has appointed Subhash Kamath, CEO and MD of Bates Asia in India, as its Chairman. Ranjan Kapur, Country Manager, WPP in India; Jeffery Yu, Chairman of Bates Asia; and Digby Richards, CEO, Bates Asia, have been appointed as Directors on the Board.
Publicis Ambience brings in S Subbu to replace Anirban Mukherjee as National Planning Head
Close on the heels of winning the Rs 50-crore Consim Info (formerly BharatMatrimony Group) account, Publicis Ambience has appointed S Subramanyeswar aka Subbu as National Planning Head replacing Anirban Mukherjee, who had put in his papers in February 2008. Subbu would report to Partha Sinha, Regional Strategist, Publicis Asia.
Mudra Group strengthens media offering; launches two new specialist media agencies
Mudra Group is strengthening its media and content businesses. The Group has created a new line of business called Mudra MAX under which it has launched two independent agencies – Mudra Connext and Mudra Radar. Chandradeep Mitra is taking over as President of Mudra MAX.
exchange4media Roundtable: Smaller format dailies in favour of separate profiling by readership bodies
Smaller format dailies have found a firm foothold in the market and are set to establish themselves as a major segment with high growth rates within the print media. And they want bodies like MRUC and NRS to formulate appropriate parameters to measure smaller format dailies. This opinion came through at the exchange4media Roundtable on smaller format dailies held on Monday.