Date-wise News
The morning sessions of the Indian Newspaper Congress 2008 saw intense discussions on ‘Are audiences still glued to newspapers?’ and the power of regional newspapers. The day-long Congress was held in the Capital on May 16. The distinguished panel of speakers included Lynn De Souza, Rajdeep Sardesai, Sam Balsara, Tarun Tejpal, Bharat Kapadia, Ambika Srivastava, and Rishi Darda, among many others.
exchange4media Staff May 17, 2008 10:18 AM
Highways that criss-cross the country are India’s lifeline, and Limca is out to travel along this lifeline in a bid to strengthen its pan-India presence. The soft drink brand has embarked on an OOH initiative that aims to create a connect with consumers around travel channels, including highways, dhabas and the back panels of trucks.
exchange4media Staff May 17, 2008 9:40 AM
Even as Bangalore is gearing up for the Bangalore Marathon, popularly known as the Sunfeast World 10K run, on May 18, media partners are lining up for the event. Network18 has tied up with the run, wherein CNBC-TV18 will cover the tremendous diversity of the World 10K experience.
exchange4media Mumbai Bureau May 17, 2008 9:39 AM
The Times of India, which had unveiled its city-specific portal Kolkatamirror.com in January 2008, has now officially launched the portal. The portal aims to be a one-stop virtual destination for any information on Kolkata. The idea is to make it a platform for strong communities.
exchange4media Kolkata Bureau May 17, 2008 9:37 AM
The various issues concerning India’s newspaper industry came under the scanner at the Indian Newspaper Congress 2008, which was held in the Capital on May 16. The Congress was organised by the Indian Newspaper Society in collaboration with exchange4media. Newspaper owners, broadcasters, editors and marketers discussed various issues threadbare, issues that would have long term implications for the industry.
exchange4media Staff May 17, 2008 9:36 AM
The Kishore Biyani owned Home Solutions Retail is planning to establish mega ezones, a larger format of its existing electronics speciality stores in all the major cities across the country in the current fiscal. The company will make an investment of Rs 10 crore in each of these stores, the first of which was opened in Bangalore on Friday.
exchange4media Staff May 17, 2008 8:55 AM
Chennai-based FMCG company, CavinKare, is in active talks with a small food company for acquisition. C K Ranganathan, chairman and managing director, CavinKare, said that after entering the packaged fruit juice market through the acquisition of Maa in February this year, the company is looking at more ‘under-leveraged' brands to grow its food business. The deal is likely to be completed in the current fiscal.
exchange4media Staff May 17, 2008 8:54 AM
Radio Mirchi’s morning show ‘Hi Delhi’ has been infected by a virus from May 12 with the return of hosts Anant and Saurabh, popularly known as ‘Radio Ke Virus’. The morning show features special segments like ‘Mausam Mausi’, ‘Jeene Ke Bahane’, ‘Horoscope’, ‘Good, Bad, Ugly’, ‘Topic of the Day’, ‘ Mirchi Giraftaar’, ‘Mirchi Rap’.
exchange4media Staff May 17, 2008 8:54 AM
With FM radio stations being launched every other day across the country, there is a crunch of talented and trained people in this field – be it in production, engineering, creative or radio jockeying. In a bid to address this issue, Big FM, in conjunction with Access Atlantech Edutainment, has launched an RJ Training Course.
exchange4media Bangalore Bureau May 17, 2008 8:52 AM
Sulekha.com, a popular online community for Indians worldwide, has launched the Sulekha Book Series, a part of the year round Blogprint initiative, which sees the creative works of Sulekha’s bloggers appear in print. The Sulekha Book Series is Sulekha.com’s own publication series to encourage quality blogging.
exchange4media Bangalore Bureau May 17, 2008 8:51 AM
Rock legends will descend on History Channel from June 5 in the popular series ‘History Rocks’. The 17-part series will bring together great concerts, rare documentaries and interviews featuring the gods of music, offering a unique glimpse into the lives of these rock legends. Lee is the partner of the ‘History Rocks’ property this year.
exchange4media Staff May 17, 2008 8:50 AM
Given the increasing preference for all things organic and natural, Mother Dairy has introduced its new ‘Fruit Classic’ range of ice creams. The launch is being supported by a comprehensive campaign that seeks to establish the Mother Dairy Fruit Classic range of natural ice creams as a premium range with the goodness of fruit.
exchange4media Staff May 17, 2008 8:49 AM
Football enthusiasts can look forward to some exciting times on ESPN-STAR Sports this June, and it is not cricket. The channel will beam the UEFA European Football Championship 2008 live and exclusive in India – all 31 matches – from June 7. The channel will also broadcast additionally a separate Hindi coverage during all the matches.
exchange4media Staff May 17, 2008 8:49 AM
Zee Cinema has launched a special Summer Festival for kids featuring the best of Bollywood and Hollywood movies. The channel has roped in Darsheel Safary of ‘Taare Zameen Par’ fame for its promotional and communication campaign. The festival kicks off on May 19 at 12.30 pm, and movies would be aired Monday to Friday.
exchange4media Mumbai Bureau May 17, 2008 8:48 AM
Veteran ad professional Indrani Sen, who had gone on a four-month sabbatical after quitting Emami, has joined AIDIAS Kolkata as Managing Partner. AIDIAS is a consortium of like-minded professionals offering solutions for business development and strategic planning, corporate identity, customised training, specialised market research.
exchange4media Kolkata Bureau May 17, 2008 8:47 AM
INX Media has launched a 360-degree marketing campaign for its English news channel NewsX. Following the soft launch on March 27 and its availability on Tata Sky and DishTV on April 14, NewsX is now moving to the next stage of its marketing activity. Meridian Communication is the creative agency.
exchange4media Mumbai Bureau May 17, 2008 8:46 AM
