Rediffusion DYR Chennai has been assigned the creative mandate for Lotte India Corporation. Rediffusion will handle the duties for Lotte’s candy business, which includes products like Coffy Bite, Caramilk, Lacto King, and Lacto Bon Bon, among others. The size of the business is pegged at upwards of Rs 20 crore. JWT is the incumbent agency.
Lenovo India has appointed Jaivinder Singh Gill as Executive Director, Relational Business. Prior to this, Gill was Director-Sales and Operations Excellence at Dell India. He has earlier worked with companies such as ATS Services India Pvt Ltd, American Express (India) Pvt Ltd and Samtel Color Ltd in varied roles and responsibilities.
Aloke Banerjee has been appointed CEO of Rosebys Interiors India Ltd, part of Rosebys, which is UK’s largest specialist textiles and home furnishings retail chain. Prior to this, Banerjee was CEO, SKumar’s Nationwide Ltd. He has earlier worked with Tata Tea, Britannia and Bombay Dyeing Manufacturing. Banerjee has over 15 years’ experience.
Mudra has appointed Arijit Ray as Executive VP and Head of Mudra, Mumbai. Ray comes from Saatchi & Saatchi, Mumbai where he was Executive VP. He started his career in 1990, and has worked with agencies like Rediffusion DY&R, McCann Erickson and O&M. He has handled clients like Canon, Singer, GPI, United Airlines, Ericsson, AirTel, Nestle (Nescafe), Gillette, Coke (Fanta & Kinley), Reliance Infocom and Mahindra Renault Logan.
Anil Kakar, Senior Creative Director, Percept/H, is now Executive Creative Director and will report to Ajay Chandwani, Executive Director and board member, Percept Limited, as well as Prabhakar Mundkur, CEO, Percept/H. Kakar started his career 15 years ago with Leo Burnett. He moved to Bates David Enterprise (earlier Enterprise Nexus), and later to Publicis Ambience, before joining Percept. He has been with Percept/H since August 2005. At Percept/H, he leads the creative team, and has worked on various campaigns for brands such as FedEx, Canon, Electrolux, Pantaloons, Yardley, Siyarams, Economic Times and Times Ascent.
With everyone wanting a piece of the IPL action, can the Internet be far behind? As the Tournament is inching towards an exciting finale, media and fan frenzy is only growing by the day. While evenings are spent following the matches on TV, the buzz in cyber space is no less with various websites dedicated to the eight IPL teams.
The Aditya Birla Group’s corporate management has decided to do away with the multi-agency system, and move towards a consolidated media agency of record. A three-staged pitch process was called for this, but it got reduced to a single round of credential presentations, and the decision is in the favour of MindShare India. Idea Cellular is not a part of this pitch process. There is also no clarity yet whether Madura Garments and UltraTech would align with the single media AoR proposition.
An ACNielsen study has found out that while Modern Trade has grown 90 per cent across India’s eight key metros in the past year (November 2006-November 2007 period) the number of customers who have shopped at a supermarket or a hypermarket store in the span of four weeks has also nearly doubled over the same period.
0-100 kmph in 30 seconds, 2000 bhp, four-wheel drive. India may boast of some of the meanest machines on four wheels today, yet it takes longer to travel within Delhi in a car today than it did 100 years ago on a horse! This was one of the startling findings by a team of Star News correspondents. Read on to find out more.
Delay in opening of malls, closure of retail complexes and surging property rentals among others have made Tata group's retail company Trent to opt for franchisee route to open its Westside chain of department stores in tier II and III cities. Under the franchisee deal, Trent will own and provide stock to the franchisees who will run day to day business of the stores.
HTC, a global company dealing in mobile phone innovation and design, and Bharti Airtel have announced a strategic alliance to introduce the HTC Touch Diamond phone in India exclusively on the Airtel network. The HTC Touch Diamond, priced at Rs 27,500, will be available through Airtel in top 25 cities across India from the second week of June.
Real estate major Omaxe Ltd has tied up with ‘Leander Sports’, the company promoted by tennis ace Leander Paes wherein the latter would provide the concept and design of health clubs, spas, meditation centres, and sports complexes in the upcoming five townships of Omaxe, including Ludhiana, Yamuna Nagar, Faridabad, Indore and Noida.
From a salty-snacky proposition, Monaco has gone nice and naughty with Aamir Khan and his ‘Dil Chahta Hai’ style cool and smart act. Conceptualised by Everest Brand Solutions, the biscuit brand from Parle Product Ltd has associated with Khan in a bid to re-position Monaco with more focus on the consumer.
Star Plus is launching yet another family saga, ‘Hamari Devrani’, beginning May 26 in the weekday matinee band from Monday to Friday at 1.30 pm. After the success of ‘Shagun’, Star Plus and Shobhana Desai Pvt Ltd have come together again for ‘Hamari Devrani’.
Orissa is set to get a new 24-hour news channel soon. Naxatra News channel, promoted by Prabhat Ranjan Mallick who has several business interests in Orissa, is scheduled to go on air from July 4. The channel, which is headquartered in Bhubaneshwar, has already got its license from the I&B Ministry.
Noshe Oceanic has won the 360-degree creative account of a premier real estate property coming up in Rajasthan, the World Trade Park. The account size is pegged at Rs 10 crore. The campaign is expected to start shortly.
Having donned a new identity with ‘Whatte Fun’ last year, Radio City is now looking to give a fresh impetus to its communication. For this, the FM player has assigned its creative duties to Bates 141. No pitch process preceded this move. The account size is pegged upwards of Rs 10 crore. The incumbent on the business is Meridian.