TV18 has strengthened its editorial leadership team, with new roles being assigned to senior editorial executives and founding team members of CNBC-TV18
Varun Soni has joined Ansal API as DGM-Corporate Communications. He has moved from Hindustan Times where he was Assistant Editor for six months. He has also worked with the Financial Express as Assistant Editor for one year. He had done an earlier stint with HT for six and a half years as Assistant News Editor. Apart from this, Soni has also worked with PTI for three years as Feature writer and Media Transasia as Copy Editor for two years.
Dhruba Mukherjee has been appointed by ABP Group as General Manager, The Telegraph. He would report to Jayashree Mohanka, who recently joined The Telegraph as VP. Mukherjee began his career with ABP Group in 1997. He has since worked as Assistant Manager-Brand, Ananda Bazaar Patrika. After taking a sabbatical for a year, he rejoined the company in 2000 as Regional Manager, Circulation, South Bengal. Subsequently, he was made Regional Manager for the Eastern region. He has also been GM, Circulation, for dailies.
Bausch & Lomb has launched an extensive 360-degree marketing campaign to support, SL-59, its latest product offering in India. SL-59 is a monthly disposable contact lens, claimed to be a first-of-its-kind lens with an exceptionally high water content of 59 per cent that makes it very easy to adapt to, especially for first time users.
Announcing its new ‘Go to market’ strategy for small and medium businesses (SMBs), HP has unveiled a range of initiatives to bolster its leadership in the burgeoning SMB print segment. The initiative includes the rollout of its new marketing campaign, ‘Dream Bigger’, with SRK, along with the launch of a host of products targeting the SMBs.
After providing good health and good skincare and haircare, Dabur is now out to provide clean homes. The company has entered the household cleaning segment with the launch of Dazzl Disinfectant Floor Cleaner and Dazzl Anti-Bacterial Kitchen Cleaner. Smriti ‘Tulsi’ Irani has been roped in as brand ambassador for Dazzl.
After introducing Probiotic curd, Nestle has further expanded its health offering with the launch of Nesvita Pro Heart milk with Omega 3. With this, Nestle enters a new category. According to Nestle, this innovation further underscores its strategy to use its knowledge of nutrition and science to enhance nutrition and health in products for everyday use.
You didn’t think it was over, did you? As Yahoo's stock has fallen dangerously low -- almost to sub-$20 levels that preceded Microsoft's takeover bid back in February -- Microsoft is looking for partners to help it break up Yahoo so that it can nab its search business, according to a report in the Wall Street Journal.
In a move to strengthen its countrywide operations and expansion, Big Street, the OOH division of Adlabs Films Ltd, has appointed Rabe T Iyer as its Head. With the industry poised for growth, Big Street is working towards becoming one of the leading inventory aggregators in the country.
Vineet Kapila has joined Spencer’s Retail as President from July 2. He will be leading Spencer’s Retail’s business in functions such as operations, marketing, merchandising, private labels, human resources, commercial and quality control. Kapila will be reporting to Sumantra Bannerjee, President and CEO, RPG Retail.
Media Direction, the media arm of RK Swamy Group, has appointed Rahul Srivastava as General Manager. Srivastava will be based in Chennai and provide additional leadership to the agency in order to further strengthen one of the rapidly growing offices of the Group.
R Sreekant has come on board Tag Media Network as Assistant Vice President, Sales. In his new role, he will responsible for the marketing and sales operations of the company in the North. He moves from Hello FM, where he was Regional Head-North.
Sushma Singh, a 1972 batch Jharkhand (then Bihar) cadre IAS officer, has been appointed Secretary, Ministry of Information & Broadcasting. Civil Aviation Secretary Ashok Chawla had been given additional charge of I&B Secretary after the previous person in-charge, Asha Swarup, was transferred to Himachal Pradesh as Chief Secretary.
PlanetM Retail has assigned its creative duties to TBWA\India following a multi-agency pitch that took place in early June. Confirming the development, Madan Mohan, COO, TBWA\India-West, said that the account size was pegged at Rs 20 crore. The mandate is to build and reconnect the brand with the consumers in its renewed avatar. The account would be handled out of Mumbai.
Future Media has launched an interactive display called GestureTek, which it has positioned at show windows in key malls across the country. The interactive display is based on the technology of gesture-recognition with a camera capturing movement and displaying it on the format. It provides advertisers a new creative media solution to enhance interactivity with consumers.
Ashutosh Parekh has joined OOH Media as National Content Head. He moves from I Media Corp Ltd (the digital arm of Bhaskar Group), where as National Creative Head he was leading the company on the creative strategy front.
Bennett, Coleman has created a new position of Chief Marketing Officer and appointed Rahul Kansal, Brand Director, The Times of India, to the position. He will continue to report to Ravi Dhariwal, CEO Publishing. The brand heads of TOI, ET, and Mumbai Mirror would report to Kansal.
P9 Integrated, the movie marketing company that offers 360-degree entertainment marketing solutions to Bollywood, Hollywood and regional films, is set to further expand its footprint in India. The company has earmarked the next six months to foray into markets of Uttar Pradesh, Bihar, Ahmedabad, Kolkata and Tamil Nadu.