Date-wise News

The stage is all set for presentation of the EMVIES 2008 awards today in Mumbai. The shortlisted 53 case studies have impressed the judges, who have rated most of them as above average. As per EMVIES history, the battle for the top honour has been between Mindshare or Lodestar. So, will the status quo remain or could Maxus or some other agency spring a surprise? We will find out in a few hours.

exchange4media Staff Jul 28, 2008 8:29 AM

Quick quiz: Which are the brands that feature Big B? Or does SRK speak for HP or Canon? With celebrities, be it actors or cricketers, endorsing a myriad of brands today, their exclusive associative value has somewhat got eroded. Do consumers really fall for celebrity brand endorsements or it is mega-rupees gone to waste? exchange4media seeks some answers.

exchange4media Staff Jul 28, 2008 8:28 AM

TV channel promotion in print saw a rise of 29 per cent during first half of 2008 as compared to the corresponding period in the previous year. Radio channel promotion in print saw a considerable rise of 73 per cent during Jan-June 2008. Discount promotion was the most widely used sales promotion in print.

exchange4media Staff Jul 28, 2008 8:24 AM

‘Society Interiors’, the 12-year old design monthly from Magna Publication Group, has launched a special supplement, ‘Kitchens & Bathroom Special’. It is a quarterly issue and the first few issues would be circulated free with ‘Society Interiors’ magazine.

exchange4media Staff Jul 28, 2008 8:22 AM

NDTV 24x7 is coming out with an eight-part series, ‘Uncommon Ground’, which covers fundamental issues that confront India. The show, which premiered on July 27, brings leaders to discuss the challenges that India faces today with journalist and social activist Rohini Nilekani. The will be show aired on Sundays at 9.30 pm.

exchange4media Staff Jul 28, 2008 8:21 AM

“It’s a Sony”, was enough to convince a generation of users about high quality standards. But with rapid progress in technology and the advent of several strong competitors, Sony is now seeking to refurbish its brand image, especially among the tech-savvy younger generation. This is seen more so in the fast growing digital camera segment, where Sony has the iconic Cyber-shot.

exchange4media Staff Jul 28, 2008 8:19 AM

With the fastest high networth individuals population in the world, income level of consumers expected to triple by 2025, and an active age group (25-45 years) set to rise to a third of the population, India is poised to become a manufacturing hub for global luxury brands in the next 4-5 years, according to a FICCI-Yes Bank report.

exchange4media Staff Jul 28, 2008 8:19 AM

Vikatan Group has forayed into film production. The first film to be made under the banner Vikatan Talkies is titled "Siva Manasula Sakthi" (SMS). The Group also unveiled the ``all new youthful' Ananda Vikatan recently.

exchange4media Chennai Bureau Jul 28, 2008 8:17 AM

TRAI has sent its final recommendations on revamping cable TV services to the Ministry of Information and Broadcasting. The Authority has given cable service providers five years to migrate to the digital format and provide signal strengths as prescribed by the Bureau of Indian Standards.

exchange4media Staff Jul 28, 2008 8:16 AM

Mid-Day will be foraying into the Pune market and is eyeing the third week of August for launching its Pune edition. Priced at Rs 2, the edition would have an initial print run of 25,000. Mid-Day already has editions in Mumbai, Bangalore and Delhi.

exchange4media Staff Jul 28, 2008 8:15 AM

National Housing Bank (NHB), wholly-owned by Reserve Bank of India, has invited applications from INS accredited advertising agencies for empanelment with it. The eligibility critera for ad agencies include full accreditation of INS, Advertising Council of India for press advertisement, and Prasar Bharti accreditation for electronic media ads.

Vinod Behl Jul 28, 2008 8:14 AM

From tacky jingles and static infused ‘sponsored programmes’ on medium wave, radio has come a long way. A lot has been written about and discussed at various forums about how the advent of FM radio has given the medium a new lease of life. The impact Roundtable on Radio now seeks to understand the effectiveness of the medium. The impact Roundtable on Radio is presented by Radio City.

Robin Thomas Jul 28, 2008 8:13 AM

Even as there is still time for the TAM Media Research data to be released on the UPA Government’s Trust Vote that had created quite a stir across the country, aMap data shows that Hindi news genre grew by 48 per cent during the Trust Vote coverage, while English news genre had grown by 17 per cent when compared to the previous week. Aaj Tak and Times Now led in their respective TGs.

exchange4media Mumbai Bureau Jul 28, 2008 8:09 AM

Monte Carlo, the brand from Oswal Woollen Mills, has shifted its creative account to McCann Erickson Delhi after a 14-year relationship with JWT Delhi. The win comes following a multi-agency pitch in June 2008 in which McCann Erickson, JWT, O&M, Publicis and Leo Burnett had taken part.

exchange4media Staff Jul 28, 2008 8:08 AM