To leverage its global portfolio of channels in India, Discovery Networks India has unveiled an expansion strategy.
Reliance Globalcom, a division of Reliance Communications, and Internap Network Services Corporation have formed a strategic business alliance that aims to provide a broad set of content and application delivery network services to indian businesses. Estimated spend on these services in Asia is projected to grow to Rs 1,163 crore by 2010.
M, the lifestyle magazine for men from the stable of Images Group, has turned monthly from the July issue. The magazine was launched as a bi-monthly in May 2006. Priced at Rs 75, ‘M’ has a distinct content mix, design style and positioning.
Chennai’s theatre lovers can look forward to 10 days of plays, workshops and a symposium. The Hindu is bringing its Metro Plus Theatre Festival 2008 that would be held in Chennai from August 1-10. The Festival, which was first launched in 2005, would be accompanied by workshops and a symposium on theatre.
He has been dubbed a villain and a learned man, simultaneously. Ravana, the 10-headed king of Lanka still speaks across ages, albeit on TV screens in the new Emami Mentho Plus Balm TVC.
Zee Business channel has entered the business trade shows domain by aligning with the 3rd edition of International Bikex India, India’s largest Expo for bicycles and motorcycles and allied industries. International Bikex India will be held in Delhi on November 26-30, 2008.
Adlabs Cinemas, part of Reliance ADAG and Adlabs Films, has initiated an extensive research through IMRB International that aims to take cinema audience measurement to new levels by successfully probing the Indian cinema audience on parameters, including advertising exposure, cinema habits and exposure to media.
PerceptH walked away with six awards – one Platinum and five Golds – at the Graphis Advertising Annuals - International Awards. These Awards were held at Las Vegas recently. PerceptH won the prestigious Platinum award for the Weikfield (Mushroom) campaign, while the five Golds were for the Peprico (Oven Mittens) (Bomb Squad), Visage Images (Search), T-shirts and Depot (Dating) campaigns.
Reacting to a statement of Mensxpert.com’s Angad Bhatia that the website was in advanced investment talks with HT Media Ltd’s Firefly eVentures, Amit Garg, Business Head of Firefly eVentures, has clarified that this news is not correct.
JWT has bagged the global creative duties for Kingfisher Airlines. The win comes in the wake of a multi-agency pitch. The size of the business is estimated to be in the region of Rs 80 crore to Rs 100 crore. Equus Red Cell is the incumbent agency. MindShare is Kingfisher Airlines’ media AOR.
NDTV has brought in Rajiv Lulla to head the Group’s city channel network, NDTV MetroNation as CEO. Prior to this, Lulla was Senior Vice President with Nexstar Broadcasting Group, Texas, where he had spent two years. The first city-specific channel for Delhi and the NCR, NDTV MetroNation has been on air since September 2007.
India Media Exchange (IMX) has elevated Mona Jain to the newly-created role of India Head-Strategic Investments. Jain, who has been Executive Vice President – North, takes charge with immediate effect. In her new role, Jain would focus on taking the IMX engagement with key media owners to the next level.
Dainik Bhaskar has been on a launch overdrive for its pink daily Business Bhaskar. Ten new editions of the business daily were launched across Punjab, Chandigarh and Haryana on July 28. The daily has been launched simultaneously in Amritsar, Ludhiana, Jalandhar, Chandigarh, Amabala, Rohtak, Bhiwandi, Hissar, Karnal and Panipat.
Raj Television Network Ltd has entered into full-fledged film production. The company will produce films under its own banner, the cost of which will be borne by the company. Raj TV has also tied up with others to act as executive producers and complete the film projects on a first copy basis.
For any medium to be an effective platform for advertisers, it has to provide ample scope for creativity and interactivity. The same applies to radio as well. One of the key discussions at the impact Roundtable on Radio, held in Mumbai on July 29, focussed on using the medium innovatively. The event was presented by Radio City.
The spirits are high at O&M India, with the agency promoting some of its key officials. The promotions come with significant increments as well. exchange4media.com has learnt that this is one of the best appraisal rounds that O&M India has seen in recent times, and the average salary hike has been from 30 per cent to 40 per cent.