Date-wise News
While no particular day is required to celebrate the bond of friendship, what began as a special day to honour friends in the US in 1935, has today become a global phenomenon called ‘Friendship Day’. Amid the marketing frenzy around this day, media too has jumped on to the Friendship bandwagon. exchange4media takes a look at how various FM players are planning to celebrate Friendship Day.
exchange4media Staff Aug 2, 2008 9:30 AM
Big FM has aced again in the Radio Audience Measurement (RAM) findings. Within just one and a half years of launch, the station has clearly proved to be the No. 1 choice of listeners in Bangalore across all parameters – including reach, market share and TARP (Target Audience Rating Points).
exchange4media Bangalore Bureau Aug 2, 2008 9:15 AM
Radio Netherlands Worldwide (RNW), the international public broadcaster from the Netherlands, has established a partnership with Radio Misty. As part of this partnership, Radio Misty would air a variety of RNW music programmes ranging from European pop charts to classical, jazz and world music as well as RNW radio books.
exchange4media Staff Aug 2, 2008 9:14 AM
Lowe’s True Show and Lintas Media Group Awards together worked like a magnet in drawing the attention of the advertising industry’s two stalwarts – Sam Balsara and Piyush Pandey – who were present at the event to appreciate R Balki’s efforts at co-hosting the show with MTV’s Cyrus Brocha.
exchange4media Staff Aug 2, 2008 9:13 AM
Bengali news channel 24 Ghanta has embarked on a new contest for its viewers titled ‘Amar Bangla Amar Gourab’, which features some of well-known Heritage sites of West Bengal.
exchange4media Staff Aug 2, 2008 9:03 AM
Following the success of most of it original series launched in India, HBO has now announced the launch of a new original series, ‘Big Love’, in India. The series will premiere on August 4 after the 9 pm movie, post which, HBO will air two episodes of ‘Big Love’ back to back every Monday, with repeat telecasts on Saturdays and Sundays.
exchange4media Staff Aug 2, 2008 9:02 AM
News as we know it today has changed tremendously over the years. In a bid to trace its growth and track the road ahead, a conference titled ‘The Future of News’ was held in Delhi on August 1, wherein the discussion centred around the morphing nature of news across media – be it print, TV, online or mobile.
exchange4media Staff Aug 2, 2008 9:01 AM
Keeping pace with the ever changing tastes and demands of its users, Moneycontrol.com, an online property of Web18 dedicated to investments, stocks and other markets news, now sports a new look and feel. This is targeted at creating an ideal medium for advertisers to reach out to their audience with maximum efficiency.
exchange4media Staff Aug 2, 2008 9:00 AM
Amid the high drama witnessed in Parliament during the July 22 Trust Vote, three BJP MLAs caused a furor in the House when they waved bundles of rupees. Claims were made of a sting operation by CNN-IBN and the entire exchange of money caught on tape. Despite nine days passing, there are no signs of these tapes. CNN-IBN clarifies that the tapes are with the Lok Sabha Speaker.
exchange4media Staff Aug 2, 2008 8:59 AM
Saif Ali Khan has been signed on as the male brand ambassador for Head & Shoulders anti dandruff shampoo. The new Head & Shoulders campaign featuring the actor broke on various TV channels on August 1. The TVC, which has been shot in Bangkok, has been conceived by Saatchi & Saatchi.
exchange4media Mumbai Bureau Aug 2, 2008 8:58 AM
Four years on, Cricketnirvana.com claims to have exceeded the expectations of the organisation. PCWorld has judged Cricketnirvana.com to be the best designed cricket site of 2008. After having experimented with cricket, the site now wants to cover other sports over the next 12 months.
Robin Thomas Aug 2, 2008 8:57 AM
10AM Communications, a Singapore-based creative agency, has partnered with Bates 141. 10AM will continue to work independently, yet collaborate closely with Bates 141.
exchange4media Mumbai Bureau Aug 2, 2008 8:56 AM
Big FM has brought in Manisha Tripathi as its Station Director for Delhi. Prior to this role, she was Station Director of Big FM Goa, where she was responsible for the entire business function of the Goa station.
exchange4media Staff Aug 2, 2008 8:55 AM
CNBC-TV18 has launched new weekend shows that aim to deliver power-packed content featuring a host of topics, from business to entertainment to luxury and current affairs. The shows will be aired only on Saturdays and Sundays.
exchange4media Mumbai Bureau Aug 2, 2008 8:54 AM
PR agency Blue Lotus Communications has bagged nine new accounts across India over the last two months. The new clients signed on include Nasscom Foundation, Parle 20-20, Chennai Live, and Omnia BPO Services, among others. The agency has a core focus on healthcare, technology, brands and finance.
exchange4media Mumbai Bureau Aug 2, 2008 8:53 AM
Vijay TV is all set to create a 9 pm band with a series of reality shows replacing the daily soaps. ‘Super Singer 2008’, dance reality show ‘Amul Ungalil Yaar Adutha Prabhu Deva’, and celebrity dance show ‘Jodi No. 1’ are the three reality shows that would dominate the primetime band on Vijay TV soon.
exchange4media Chennai Bureau Aug 2, 2008 8:51 AM
