Continuing with its move to target the Young Urban Mobile Professionals across India (YUMPIs), Mid-Day is launching a new brand campaign on September 1 and has earmarked an ad spend of around Rs 6 crore. The new positioning campaign seeks to highlight the relationship the paper has with its readers.
Broadcast tribunal TDSAT has ruled that license fees for direct-to-home (DTH) services should be charged on the basis of adjusted gross revenue and not on gross revenue, similar to what is being followed in the telecom industry.
Neo DWC-LLC, a UK and Dubai based company, is all set to launch its mobile phones in India by August-end. This includes the Neo 808i, touted as the world’s smallest mobile phone. The company has appointed Delhi-based Samay Consultancy & Advertising Group to handle its media activities to support the launch.
Developing and strengthening its Retail Practice, O&M India has announced the appointment of Rahul Saigal as Vice President, Retail. The Retail Practice is aligned with OgilvyAction. Saigal will be based in Mumbai and report to Sanjay Thapar, Group President, North & East, O&M India.
It seems there is no stopping Big FM Chennai RJ Dheena, who has set a new Guinness World Record by RJing non-stop for 150 hours. And when last contacted, Big FM officials said that Dheena was still at it even after setting a new record and despite the doctors asking him to stop.
A lonely highway, a car on adrenalin and a big, mean truck – these form the backdrop for the new Maruti Suzuki Sx4 TVC that seeks to project the car as ‘the man amongst cars’. Conceptualised by Lowe, the TVC broke on major channels on August 26.
Come September and three general entertainment channels are set to launch new shows. While SAB and Star One have opted for the comedy genre with ‘Main Kab Saas Banoongi’ and ‘Paani Puri’, respectively, NDTV Imagine will be launching a love saga, ‘Chand Ke Paar Chalo’.
OMD, the media services division of Omnicom, has just completed the fieldwork for its consumer study ‘Pathway Study’ across eight Asian markets, including India. The results of the study would be released in early October 2008. OMD India officials are excited about the kind of insights that this study throws up, which would allow sharper communication planning.
Reports appearing in a section of the media stating that Mumbai traffic police would levy a fine of Rs 500 on all those listening to music while driving have sent everyone into a tizzy. Will this drive hit the radio industry? Even as exchange4media spoke to radio owners to get their views, confusion regarding this news abounded.
SAB has assigned its creative duties Pickle, the agency launched by the Interpublic Group to handle the channel’s creative business, following a multi-agency pitch. Anuj Kapoor, Business Head, SAB, has confirmed the news. Industry sources have estimated the account size to be around Rs 12-15 crore. Leo Burnett is the incumbent agency.
In all the action that has transpired between the TRAI and the industry over the recommendation on ratings, and the divide over Government intervention and the suggestion of self-regulation in ratings, media has given little attention to the fact that Chintamani Rao is the industry-appointed man to spearhead BARC as its Chairman. BARC, as is known, is the custodian of the next generation ratings that the industry is set to see.
In the wake of the power problem in Mumbai, the Bombay Municipal Corporation (BMC) has issued a notice to all its ward commissioners to further direct its inspectors to replace old fixtures of illuminated devices with new devices like LEDs or any such technology to illuminate ads that would help save electricity. The move has left the OOH industry a perturbed lot.
Colors seems to be on a mission of writing an unparalleled success story. Within four weeks of launch, the channel has doubled its debut TRPs to score a 163 in the latest TAM week. In this week, the difference between Colors and the No. 2 channel Zee TV is just 57 points. Star Plus leads the stack; Sony occupies the No. 4 slot, while Imagine is on No. 5 with 91 GRPs.