Triveni Media, the fully-owned subsidiary of real estate and infrastructure group Triveni Infrastructure Development Co. Ltd., is looking at the regional market. After launching Hindi news channel Voice of India, Triveni Media has now forayed into the regional news space with VOI Rajasthan and VOI MP/Chhattisgarh.
To promote its show, ‘Human Weapon’, The History Channel is organising ‘Human Weapon Gaming Nights’ for gaming enthusiasts in Delhi. The event is being organised in association with Microsoft Xbox 360 on September 26.
In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.
‘Home is where the heart is’, though a much hackneyed saying, rings true. While any structure can provide shelter, it takes a special home to lure one back to its fold with anticipation of warmth and comfort. This is the premise on which TBWA Chennai has based its TVC for Chennai-based real estate developer VGN.
In a bid to promote the WagonR Duo, Maruti Suzuki India Ltd and Big FM have embarked on ‘The WagonR Smart Hunt’. Conceptualised by Big FM and Hakuhodo Percept, the contest is being promoted through a 360 degree initiative with OOH and on-ground activations at Café Coffee Day, Reliance Webworld and Bigfliks.com.
Divya Bhaskar has launched its 9th edition in Gujarat with its Mehsana edition. The new edition is touted as Mehsana’s first and only daily and is in line with Divya Bhaskar’s strategy to provide relevant and topical news to readers of each region.
Big FM Delhi is in celebration mode for its second anniversary, which was on September 24. However, keeping in mind the recent blasts in the Capital and the supreme sacrifice made by late Inspector Mohan Chand Sharma, the FM station has made it a celebration with a purpose and has instituted the ‘Big Hero Award’.
Winners of Ad Club Bombay’s Young Achievers Awards 2008 were declared at a well-attended ceremony in Mumbai on September 24. The annual Awards have been instituted to encourage the young talent in the advertising and marketing communications industry.
TBWA\India has promoted Anirban Sen to Executive Creative Director and Mayur Hola to Associate Vice President - Creative. In his new role, Sen will be responsible for the creative product of both the Northern and Southern operations of TBWA\India, whereas Hola will take charge of Creative at TBWA\India’s Delhi office.
With attrition assuming alarming proportions, retaining skilled manpower has become a major concern for India Inc., more so for the media industry. Private FM players are also facing this problem, though the trend has been more of lower and mid-level movements. exchange4media finds out how the second fastest growing industry in India is tackling this problem.
PerceptH, a Percept-Hakuhodo Company, has been assigned the creative mandate for the roofing division of Everest Industries Ltd, one of India’s fastest growing building solutions company. The size of the business is pegged at around Rs 8-10 crore annually.
Rediffusion DYR Bangalore has won the creative duties of Jyothy Laboratories’ mosquito repellent brand Maxo following a competitive pitch involving Mudra Communications, Equus Red Cell, and Situations, besides Rediffusion DYR. The size of the business is estimated to be around Rs 11 crore.
If one thought 198 GRPs in eight weeks was a bit too much, the ninth week’s numbers of Colors have more surprises in store. TAM Media Research shows that in week 38, Colors has garnered 217 GRPs. The distance from Zee TV has increased marginally by just one point from the previous week, since Zee TV itself has grown to 238 GRPs from 212 GRPs. Now both channels have narrowed the gap with Star Plus, which continues to be the leader with 287 GRPs.
Zee Tamil is all set to hit the airwaves around Vijaya Dasami. The new channel will air 11 hours of original programming content and one and a half hour of news programme. To start with, Zee Tamil will have three soaps, with two more being added 4-5 weeks after the launch. The new channel from ZEEL, which is testing its signals now, is hopeful of being present in 90 per cent C&S households in Chennai.