Date-wise News

The Indian Premier League recently concluded a three-day franchisee workshop in Thailand aimed at devising a collaborative strategy for the league in Season Two. The workshop was attended by over 130 personnel associated with the League, who reviewed, discussed and brainstormed on ideas and recommendations across a range of topics, including player regulations, commercial, logistics, hospitality, ticketing, licensing and merchandising amongst others.

exchange4media Mumbai Bureau Oct 21, 2008 8:36 AM

Tata Indicom has recently unveiled a new brand campaign, titled ‘Suno Dil Ki Awaaz’. Based on an emotional value quotient, the communication is focused on Emerging India and empowering people to listen to their hearts and follow it.

exchange4media Staff Oct 21, 2008 8:36 AM

Tanishq has come up with a media interesting innovation for its jewellery collection, Aleya. Done in association with Maxus, one of the leading women’s magazine in India, Femina has been used as the platform for this media innovation.

exchange4media Mumbai Bureau Oct 21, 2008 8:34 AM

Star Entertainment Media Pvt Ltd has announced the launch of its third regional general entertainment channel (GEC) called ‘Star Pravah’, a Marathi GEC, on October 20. The channel is expected to be on air by mid-November. According to a company official, the channel would be supported by a 360-degree marketing approach.

exchange4media Mumbai Bureau Oct 21, 2008 8:34 AM

Taking forward its commitment to evangelise the medium, Radio City has launched www.radiorocks.in, touted as a one-stop knowledge bank on FM radio in India. Radiorocks.in presents a mélange of varied resources on radio, all collated on a single platform.

exchange4media Staff Oct 21, 2008 8:33 AM

Minister of State for External Affairs, Anand Sharma, has been given the additional charge of Information and Broadcasting Ministry till I&B Minister Priyaranjan Dasmunsi is indisposed. President Pratibha Patil allocated the additional charge to Sharma on the advice of Prime Minister Dr Manmohan Singh, a Rashtrapati Bhavan statement.

exchange4media Staff Oct 21, 2008 8:32 AM

The Tribune strengthened its presence in the North Indian market with the launch of its edition in Dehradun on October 20. This is the sixth new edition launched by the paper in the last five years and the second one this year after the launch of its Jammu edition in January.

Vinod Behl Oct 21, 2008 8:31 AM

HT Media Ltd has reported a 49 per cent dipped in its Q2 FY09 net to Rs 163 million. Revenues were up 18 pr cent at Rs 3,307 million in the quarter ended September 30, 2008.

exchange4media Staff Oct 21, 2008 8:25 AM

Star Plus has undertaken quite a few programming changes, including the decision to wrap up the long-running ‘Kyunki Saas Bhi Kabhi Bahu Thi’; extend ‘Bidaai’ to an hour and launch two new shows to ensure that the channel keeps a significant gap with its competition.

Noor Fathima Warsia Oct 21, 2008 8:20 AM

Even as there are whispers in the corridors of ad agencies on cost cutting and hiring freezes, there were some panic waves amongst quite a few when an internal mail from Sir Martin Sorrell was quoted in a few international reports on WPP’s decision to freeze hiring in a few of its international markets. The WPP India officials, however, are not perturbed as yet. A few industry sources informed that at least in some of the WPP operating units, caution had already become a part of life.

Noor Fathima Warsia Oct 21, 2008 8:17 AM

The first big crisis for journalism came after 9/11 and the media industry failed that test. The essential crisis was: ‘what is the role of journalism in the face of a national crisis?’ The media industry globally failed that test. They became polarised very quickly and began to reflect largely their governments’ views. This was particularly true of the British and the American media. Though the media industry has recovered from this, I am not sure whether it would be able to act substantially differently in the face of the next national crisis, which is very sad.

exchange4media Staff Oct 21, 2008 12:00 AM