Print advertising has seen a growth of 6 per cent during the January-September 2008 period as compared to the corresponding period last year. Non-metro publications contributed to over 50 per cent share of overall advertising in newspapers during this period. Tata Motors was the No. 1 advertiser in print advertising.
Kannada GEC Kasturi TV has reported advertising revenues close to Rs 12 crore in it very first year of operations. The channel claims this to be the highest revenues clocked through advertising sales for any regional Indian channel in the country till date. Kasturi TV credits its consultant, Aj Impact Media Pvt Ltd, for its revenue performance.
Blinded by the Diwali sparklers, it is easy to forget the little nimble fingers that assembled those firecrackers. To highlight the plight of the child labour engaged in the various fireworks factories, Zee News, as part of its corporate social responsibility drive, will be airing a film on child labour in its programme ‘Zara Sochiye’.
BPL Mobile has recently unveiled a print campaign that looks at the worldview of a 13 year old as part of the mobile service provider’s campaign to celebrate 13 years in the business. The ad has been conceptualised by O&M Mumbai.
While news channels have been full of reports on the economic gloom all over the world and markets crashing everywhere, viewers can look forward to some respite in the form of Diwali specials on various news channels. exchange4media takes a look at what all are on offer.
Along with the sporadic sounds of crackers and rockets renting the air, and amid the gifts and sweets buying frenzy, FM radio stations have joined in the joyous celebrations with various contests and special shows. exchange4media listens in to the airwaves to find out what one can expect as part and package of Diwali celebrations on radio.
WPP’s Enfatico, positioned as the next generation agency through a global, multi-disciplinary approach to marketing services, is bullish about growth. The agency has recently come up with its first campaign for prime client Dell. The agency is also beefing up its India team.
Ashish Kaul, Group Chief Operating Officer, BAG Films & Media, has put in his papers. Kaul has bid adieu to the Delhi-based media Group less than six months of joining it. Kaul had joined BAG Films & Media in April 2008 after a decade-long association with Zee Network.
Unilever has appointed Srikanth Srinivasamadhavan as General Manager - Media Services, South Asia. Apart from aggressive pursuit of media opportunities in South Asia, he will also play an important role as a member of the Home and Personal Care Leadership Team at Unilever India. The country CCMs in South Asia will report to Srinivasamadhavan.
After Congress party, now the Bharatiya Janata Party (BJP) is all set to appoint an agency to handle its communication for the forthcoming elections. Four agencies had pitched for BJP’s media duties, and after two rounds of presentations, Lintas and GraphicAds have been selected for the final round of presentation for the Rs 150-crore account.
With an unprecedented media revolution sweeping the country, and a new media brand being launched virtually every day, which are the media brands that resonate with the masses? The Pitch-IMRB International Survey, aimed at identifying the most popular service brands in the country, also ranked the media brands. And the results are really startling!
‘Business is down’, is the general lament heard everywhere. Even Diwali, traditionally a time for heavy spendings, has not been able to lift the market sentiment much owing to the global economic crisis. Assocham data shows a 25 per cent dip in spendings, while according to ZenithOptimedia, ad spends in the festive season has gone down by 40.9 per cent. A recent R3 research also shows a 20-plus per cent cut down on marketing ad spends by top 100 Asian brands from the initial FY09 budget.