Maya Entertainment Ltd (MEL), a premier animation studio, and BriliP Edutainment India Pvt Ltd, a new children-centric intellectual property company, have announced a partnership to adapt ‘The Aditi Adventures’, a popular series of children’s books by UK-based Indian fabulist Suniti Namjoshi, for animation.
Digital advertising and technology company Komli Media and Vizu Corporation, a brand advertising measurement system, have announced a strategic alliance for the Indian market. Under the terms of this partnership, Komli Media will exclusively deliver Vizu’s ad catalyst technology in India, bringing a relevant brand campaign performance metric to brand advertisers and agencies.
PV Shyam has joined BBC Worldwide as Distribution Head for the South Asian business. He will be the strategic driver for the distribution of BBC Worldwide Channels and BBC World News for South Asia. In addition to planning and strategising the distribution deals, he will also oversee the operational functions of the business.
It has been a long and difficult list to choose from, but finally 25 nominees have been drawn up for the ‘impact Person of the Year 2008’. In its fourth year, the ‘impact Person of the Year’ is an annual initiative of ‘impact’, India’s leading media, advertising and marketing weekly from the exchange4media Group.
The case study presentations over and now the stage is set for ‘judgement day’ at Effie Awards 2008. The winners would be announced at a grand ceremony in Mumbai on November 26. Already, several industry experts predict that JWT’s Lead India campaign and Ogilvy’s Bingo campaign could have a healthy share of the metals.
Increasing presence across geographies has become a mantra to capture a wider market. In keeping with this trend, Zee News is gearing for launch in the Andhra Pradesh and Uttar Pradesh markets. With an election year coming up, this strategy makes huge sense. Plus, a wider portfolio gives news channels a better proposition and helps get more advertisers.
Bajaj Allianz Life Insurance is bringing in other agencies to handle some of its capital products on a project-wise basis even as it continues with its main agency TBWA/India. After M&C Saatchi’s campaign featuring Olympian Vijender Singh some time back, PerceptH has now come on board for yet another product.
Games2Win has announced the launch of Gamecurry, a global search engine for Flash games. Over 400 million consumers on the World Wide Web play online Flash games as per comScore data (September 2008). Within a month, Gamecurry.com will showcase global search trends live on the site.
TDSAT has directed ESPN to provide its signals to Sun Direct at half the cable rates specified by TRAI. The case has been listed for hearing on February 10, 2009. TDSAT also made clear to Sun Direct that if ESPN gets the order in its favour, the DTH operator would have to pay tariffs in accordance with that final order.
Ten Sports has acquired the rights for Pakistan Cricket Board up to 2013, which includes production and telecast rights for all international cricket tours of Pakistan. The rights would include all Test, One Day International and T20 matches.
It’s election season once again, and this time BJP seems to have a winner of a campaign with ‘Mehngi Paregi Congress’. Swapan Seth, CEO, Equus Red Cell, takes a look at political advertising in India, comparing the advertising strategies of two of India’s largest political parties – the Congress and the BJP.
The FWICE on November 24 reiterated that the cine workers’ strike had been called off and that shootings had resumed completely. However, there were reports of trouble brewing in certain locations. Dinesh Chaturvedi, General Secretary, FWICE, was quick to refute these reports and confirmed that a core committee formed would sort out all differences between the workers and the producers.