Date-wise News
Toshan Tamhane closed the keynote session at GoaFest, 2009 by focussing primarily on the economic slowdown and its effects on the Indian markets.
exchange4media Staff Apr 2, 2009 8:31 PM
In times of recession there is also time for opportunities. Keeping with the theme of the conclave, Vineet Taneja, Head of Marketing Nokia and Shailesh Rao, MD (Sales & Ops), Google spoke on the various strategies that the brands should use in their favour to bounce back during these trouble times.
exchange4media Staff Apr 2, 2009 6:18 PM
Go back to basics, said Colvyn Harris, Chairman, GoaFest 2009 at the Industry Leadership Conclave that marks the beginning of the three-day ad festival. Keynote speaker Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra spoke on the challenges that faced the automotive sector and the need for the “frugal mindset”.
Noor Fathima Warsia Apr 2, 2009 4:33 PM
The Lok Sabha elections this time is expected to attract a huge number of young voters, especially first time voters. Youth connect has become a major strategy for political parties, leaders, ad agencies and media houses alike. exchange4media has been following up this interesting trend and reports on some further developments and initiatives.
exchange4media Staff Apr 2, 2009 8:55 AM
Pathfinder Publishing, the print venture of Maheshwar Peri, Publisher, Outlook, is set to launch its first title, ‘Career’s 360’, on April 4, 2009. Priced at Rs 40, ‘Career’s 360’ is a monthly and is targeting a circulation of close to one lakh copies. The magazine will be made available at nearly 8,000 outlets across the country.
exchange4media Staff Apr 2, 2009 8:54 AM
Noshe Oceanic has been assigned the advertising duties for men’s footwear brand Red Chief from Kanpur Trading Company, makers of Ghadi detergent brand. There is no incumbent agency.
exchange4media Staff Apr 2, 2009 8:53 AM
Guruji.com, touted as India’s first local Internet search engine, aims to consolidate its existing offerings, including the recently-launched online ad networks – AdGuru and AdYantra – and an increase in monetisation this year. Anurag Dod, CEO and Co-founder, Guruji.com, speaks exclusively with exchange4media regarding growth plans for 2009.
Robin Thomas Apr 2, 2009 8:52 AM
Smaller FM stations are finding allies in like-minded larger FM players to expand their base, especially through consolidation of sales forces, which give the former an opportunity to reach out to national clients.
Robin Thomas Apr 2, 2009 8:51 AM
Bucking slowdown trends, RPG Publications’ ‘Open’ magazine is set to hit the stands today. The feature and current affairs weekly magazine has an uphill task to carve a niche for itself and survive in a market that is increasingly seeing a squeeze in advertising rupees. exchange4media tries to find out from some key media planners whether it is really a good time to launch a new magazine like ‘Open’.
exchange4media Staff Apr 2, 2009 8:50 AM
The advertising sales team of online ad sales firm Networkplay.in has been chosen to exclusively sell advertising on business social networking site LinkedIn to brands and advertisers in India.
exchange4media Mumbai Bureau Apr 2, 2009 8:36 AM
Percept Talent Management (PTM) and Hansa Research have unveiled the first six-monthly wave result, CelebTrack, a currency on talent management which aims to help brands know which celebrity is actually popular and also help the celebrities evaluate themselves. exchange4media seeks to find out if the time is ripe for a credible currency in talent management.
Robin Thomas Apr 2, 2009 8:35 AM
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have announced the names of Jury Chairperson for the categories – Film, Film Craft, Design – for the Creative Abby Awards at GoaFest 2009, to be held from April 2-4 at the Cavelossim Beach, Goa.
exchange4media Staff Apr 2, 2009 8:29 AM
In the run-up to GoaFest 2009, the Festival executive body – Colvyn Harris, Shashi Sinha, and Suman Srivastava – shares with exchange4media what to expect this year and whether GoaFest is on the right track to become Asia’s most coveted advertising festival.
exchange4media Mumbai Bureau Apr 2, 2009 8:27 AM
GoaFest 2009 is all set to kick off with the Industry Leadership Conclave on April 2, 2009. Cavelossim Beach has become the hotbed of activities as it gears up to welcome the delegates. Creative Abby, that has registered an increase in its entries, has seen action in the press even before the Festival begins. Registrations are on full swing too.
Noor Fathima Warsia Apr 2, 2009 8:24 AM
GoaFest 2009, as in the previous years, has roped in some key industry players to sponsor the event. One of the most awaited aspects of the Festival is the guest speakers. And this year is no different with names like Sir John Hegarty, Dan Wieden, Jean-Marie Dru, Sean Finnegan and Neeraj Nayar featuring in the speaker roster.
exchange4media Staff Apr 2, 2009 8:22 AM
There was a steady stream of Indian advertising gurus converging on Goa throughout Wednesday. The three-day GoaFest 2009 kicks off at Cavelossim Beach from today with the Industry Leadership Conclave. The Festival this year assumes special significance, coming as it does amid a global economic slowdown and some ‘Jai Ho’ cheer for India.
exchange4media Staff Apr 2, 2009 8:21 AM
