The second edition of the Indian Premier League (IPL) has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament, be it contests, computer and mobile games or various promotional activities. exchange4media takes a look at some of these initiatives.
Kwality Walls, in collaboration with Zapak, has launched the second edition of gaming championship for children in the country, the Paddle Pop Gaming League 2009. After receiving an overwhelming response last year with 35,000 participants, Paddle Pop Gaming League (PPGL) is set to be even bigger this summer. The Gaming League will be hosted in six cities – Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. Each city will have its own leagues, very much like the IPL.
The International Marketing Council (IMC) of South Africa, the custodian of the South African national brand, has announced the appointment of MS&L Worldwide as its global strategic communications advisor. The appointment follows a lengthy evaluation process, which included 16 responses to a public request for proposal and a six-way competitive pitch between shortlisted agencies.
Reliance Mobile, the official global partner for the 2009 edition of ICC World T20 Championship, recently unveiled the glittering silver trophy in Mumbai at the hands of cricketing legend and ICC ambassador Dilip Vengsarkar. This ICC World T20 trophy will be handed over to the winning team of the 2009 edition of the championship. The unveiling of the trophy in Mumbai signifies the beginning of the ICC World T20 trophy’s preview across India before the championship begins next month.
OOH Media has appointed Shamik Talukder as Business Director. He will be joining the management committee of the company and will be reporting to Ishan Raina, CEO, OOH Media. The company has also appointed Raju Sarin as Director, he will be based in Delhi.
Print ad volumes decreased by 3 per cent during January-March 2009, compared to January-March 2008. Education was the top sector in print advertising, closely followed by services sector during Q1 2009. SBI was the number one advertiser in print during this period.
Bhuvanesh Khanna, the India Durables Business Head at Reliance Retail corporate office in Mumbai for their Reliance Digital business, is moving on. He is now headed back to Delhi after three years at Reliance. His impending move has been doing the rounds. Khanna’s destination next couldn’t be ascertained at the time of filing this report.
The second edition of the Indian Premier League (IPL) has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament, be it contests, computer and mobile games or various promotional activities. exchange4media takes a look at some of these initiatives.
In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on the Andhra Pradesh and Tamil Nadu markets.
Since the UPA Government wanted a friendly media, it didn’t push for regulation of news channels before the elections. But now that the Congress has emerged stronger, news channels must get their act together to ward off any fresh threat of controls, writes Pradyuman Maheshwari.
In an exclusive interview with exchange4media, Marston Allen, EVP, Global Director, Business Development and Marketing, Starcom MediaVest Group, speaks about his role, the three unique innovations of Starcom MediaVest Group and the innovations to watch out for going forward.
TBWA\India has had a good start to the year with the Nissan Motors win and followed it up by adding Style Spa, Mail Today, Meow FM and the Maruti spare parts business to its kitty. exchange4media caught up with Shiv Sethuraman, CEO, TBWA\India to get an understanding of the changes in the agency and the road ahead.