Date-wise News
In the 30 hours between the disappearance of Rajashekhara Reddy’s chopper and the declaration of his death, information was sparse and nobody knew what was happening. But 24x7 news demands that information or no information, you have to keep the talk-shop going. But when a channel takes recourse to exaggeration and outright lies to create an illusion of victory over its rivals, you have to call the bluff, says BV Rao.
According to industry estimates, the online video advertisement market in India is pegged at around Rs 60 crore and is set to grow at 300 per cent year-on-year. The growing popularity of online video advertising is also changing the concept of viral advertising. exchange4media speaks with some industry honchos to find out more on how online video advertising was impacting viral advertising and the road ahead.
Robin Thomas Sep 4, 2009 8:56 AM
BBDO India has been assigned the creative mandate for Aviva Life Insurance. The win comes on the heels of the agency reportedly bagging the creative duties for Wrigley’s Doublemint. Industry sources have confirmed the development and peg the account size at upwards of Rs 25 crore. Publicis India is the incumbent agency.
Tasneem Limbdiwala Sep 4, 2009 8:42 AM
The pay distribution committee of Indian Broadcasting Foundation (IBF) met in Delhi today to discuss the common issues of the industry and agreed to form a Joint Working Committee to sort out the internal issues/ disputes and drive the industry as a whole. The Joint Working Committee has also agreed to form Regional Sub-Working Committees covering the North, South, East and West Zones of the country.
exchange4media Staff Sep 4, 2009 8:41 AM
Virgin Atlantic has appointed Rainey Kelly Campbell Roalfe/Y&R and its affiliates to handle its global advertising account. This has been done to bring a consistency in its advertising across. In India, the creative will be handled by Y&R agency Everest Brand Solutions, while media will be handled by OMD.
Tuhina Anand Sep 4, 2009 8:40 AM
It is learnt that Levi’s has roped in Bollywood star Priyanka Chopra for its Diva range of jeans. It may be recalled that earlier Sushmita Sen had been used to advertise the Diva range. The posters in stores are already out and the print campaign will break soon in the market.
Tuhina Anand Sep 4, 2009 8:39 AM
NetworkPlay.in, one of India’s leading vertical multi genre brand ad network funded by Capital18 (the venture funding arm of the Network18 Group) and GMV, has announced that it had entered into an exclusive advertising sales pact with Bharti Airtel for its DTH service, Airtel Digital TV.
exchange4media Mumbai Bureau Sep 4, 2009 8:38 AM
Continuing with its quest to bring the finest talent onboard, integrated marketing services company 141Sercon has made two senior level appointments in its Mumbai office. Nidhi Sharma joins as Assistant Vice President, Business Development, while Arpana Nair joins as Regional Director, Operations.
exchange4media Bangalore Bureau Sep 4, 2009 8:37 AM
Innocean Worldwide India has recently won two significant new businesses – Beam, a mobile payment system from Suvidha Starnet, and new product portfolio brands of Fena Pvt Ltd. The cumulative annual ad spend of both these accounts is pegged at Rs 15 crore. The news wins give Innocean a footing in FMCG and mobile-enabled financial services.
Pallavi Goorha Kashyup Sep 4, 2009 8:36 AM
JWT Bangalore-led consortium has won the mandate to partner the Government of Karnataka’s Global Investors’ Meet, to be held in Bangalore in January 2010. JWT, along with its other associates, including IPAN Hill & Knowlton (PR) and Encompass (Events), will be the event, media and knowledge partners.
Tuhina Anand Sep 4, 2009 8:35 AM
I believe nobody is against content regulation, but the difference of opinion is on the mechanism. I am against the view that the Government should have the key for it. I think news broadcasters are capable enough to chalk out a self-control mechanism. In fact, News Broadcasters Association has already made a body under the chairmanship of Justice JS Verma, which keeps guiding the member channels and also has a redressal mechanism. I am also a supporter of clean and responsible journalism, and believe me, the people of this country are mature. The way they oust their leaders in elections, they can also do the same with channels with objectionable content.
exchange4media Staff Sep 4, 2009 12:00 AM
