Date-wise News
LV Navaneeth, until recently the Station Head of Radio One, Chennai, has joined Sun Network as Vice President. At Sun, his responsibility would to manage the content and revenue for the non general entertainment channels of the Network. In his career spanning over 15 years, Navaneeth has been associated with The Hindu, HCL Ltd and Radio One. Welcoming Navneeth on board, Ajay Vidyasagar, COO, Sun Network, said, “Our movie, music, kids and comedy cluster of channels have a very strong consumer franchise and delivers a strong audience share week on week. Our opportunity to grow on this strong platform on both the viewership and revenue fronts is a big priority for the organisation. We are very excited to have been able to bring in Navaneeth into the Sun TV Network family and expect him to bring in a lot of innovation and freshness into this exciting bunch of channels.”
exchange4media Staff Sep 11, 2009 3:05 PM
Wasim Basir, Group Executive Vice-President, Rediffusion Y&R, has put in his papers. He will exit the agency at the end of September. Basir had joined Rediffusion Y&R in July 2008 in Mumbai and was responsible for key businesses, new initiatives and the various verticals of the agency. Prior to joining Rediffusion, he was based in China for eight years, and his last assignment there had been as Managing Director, Red Lounge – a Coca-Cola venture created especially for the Beijing Olympic Games. Basir has overall experience of 15 years in the advertising and marketing business. He began his career with Chaitra Leo Burnett (now Leo Burnett) in Mumbai as an account executive. He also helped open up the Kolkata office of the agency, following which he handled the Coca-Cola account for the agency in Delhi. In 2000, Basir moved on to Leo Burnett China as Group Brand Director for its Shanghai office. Post Leo, Basir joined McCann Erickson Shanghai as Group Business Director.
exchange4media Staff Sep 11, 2009 3:04 PM
With the festival season round the corner, advertisers have their hands full finalising their marketing strategies. According to various reports, the year 2008 saw a tightening of purse strings and a fall in festival season budgets, as compared to 2007. This year, most media experts believe that even though the spends are looking better, caution has become the new order of the day.
Noor Fathima Warsia Sep 11, 2009 8:37 AM
Though it has been renamed as Loop Mobile, the country’s oldest mobile service provider has a fascinating story to tell right from the time when it was BPL Mobile. Indigo Books has published two coffee table books that trace the success story of BPL Mobile – ‘Scratch to Success - The story of BPL Mobile from October 2nd to July 20th 2005’ and ‘Living Wirefree -Ten Stories’.
Tuhina Anand Sep 11, 2009 8:27 AM
Bloomberg, a leading player in business news and information, and the promoters of UTV have announced that they would collaborate on a television channel. Beginning next month, UTVi would be known as Bloomberg-UTV. This also puts to rest all speculations and media reports regarding Bloomberg’s conversation with NDTV.
exchange4media Mumbai Bureau Sep 11, 2009 8:25 AM
Unitech Wireless has appointed ZenithOptimedia as its media partner to develop and implement a clutter-busting, multi-touch point plan that supports the launch and rollout of Unitech Wireless’ telecom services across India. The account size is estimated to be Rs 100 crore. Leo Burnett is the creative agency on the account.
Pallavi Goorha Kashyup Sep 11, 2009 8:25 AM
Span Communications has won the creative and media duties for India Post following a multi-agency pitch. The agency has got this mandate for the next two years. The account size is pegged at Rs 50 crore. O&M is the incumbent agency.
exchange4media Staff Sep 11, 2009 8:24 AM
Taking a step forward from the route of a problem-solution format, the new TVC for Moov, titled ‘Janani’, celebrates the impulsiveness of ‘the little girl in every woman’ through different visual vignettes of women indulging in childlike behaviour. The TVC has been created by Ignite Mudra and produced by Chrome Pictures.
Tasneem Limbdiwala Sep 11, 2009 8:23 AM
The Directorate of Adult Education, Ministry of HRD, has appointed PerceptH Delhi as the creative agency for its adult education programme. The account size is pegged at Rs 200 crore. The Directorate had launched its ambitious Rs 6,000-crore National Female Literacy Mission on September 8, 2009 with the theme ‘Saakshar Bharat’. This mission was launched in Delhi by Prime Minister Dr Manmohan Singh on the occasion of World Literacy Day.
Pallavi Goorha Kashyup Sep 11, 2009 8:23 AM
News channel editors are like horses. While horses are forced to wear blinkers, news channel editors wear them voluntarily. Horses are made to wear these blinkers so that they see only the road ahead and stay on course. We call that focus. Blinkers are meant to keep the horse on course, not to blind it. However, the editors’ preoccupation with the ‘big story’ often blinds them to the other stories of the day, says BV Rao.
Coca-Cola is ready with its new TVC and this one features Aamir Khan in a new avatar – that of a digital one. The communication takes the thought of ‘Open Happiness’ forward. The TVC has been conceptualised by McCann Erickson’s Prasoon Joshi and Ashish Chakravarty and is set to roll out in the second week of September 2009.
exchange4media Mumbai Bureau Sep 11, 2009 8:20 AM
India is a genuinely free and liberal democracy, which simply means that the news media has to be free and has to go according to its own code of conduct. Anybody who doesn’t believe in that has got it wrong, it’s as simple as that. If India has to remain a free democracy, then the news media has to remain free and has to regulate itself. Nobody can come and tell it what to do, and if anyone has such thoughts, then those thoughts are all wrong. Media will pick up this debate, television shows will continue to run, politicians will speak a few lines, but I firmly believe that nobody can interfere with the freedom of the media, particularly news media.
exchange4media Staff Sep 11, 2009 12:00 AM
