Date-wise News

Varghese Chandy, Senior General Manager, Marketing Operations, and Tomson J Thundathil, Manager - Market Research of Malayala Manorama have won the award for the best research paper titled ‘Reading India Right’ at the 14th Worldwide Readership Research Symposium (WRRS) held at Hotel Las Arenas, Valancia, Spain from October 10-14, 2009. Fifty-four papers were shortlisted from across the world after a rigorous process. ‘Reading India Right’ was the only paper that got selected from Asia.

e4m Desk Oct 19, 2009 11:29 AM

Hungama Digital Media, in association with Samsung, has announced the launch of ‘The Blue Blaze’, a PC and mobile game and digital promotion for the Akshay Kumar-Sanjay Dutt starrer ‘Blue’.

exchange4media Mumbai Bureau Oct 19, 2009 9:17 AM

The recently merged combined entity, ApnaCircle-Viadeo, has announced the acquisition of Unyk, a Canadian social networking site. This acquisition includes Unyk’s membership of 16 million users, which is growing at a rate of 600,000 new members each month. Unyk members will now become ApnaCircle-Viadeo members, bringing the global network to over 25 million users and increasing the growth rate of over one million users per month.

exchange4media Bangalore Bureau Oct 19, 2009 9:16 AM

Close on the heels of a major redesign initiative for the CNN International channel, plans are on for redesigning the CNN website as well, which is expected to be unveiled in about two weeks’ time. William Hsu, VP – News Advertising Sales for Asia Pacific, CNN International, explains more on the organisation’s new media plans and more.

Shanta Saikia Oct 19, 2009 8:02 AM

With every medium cashing in on the festival season, the digital medium is not far behind. Brands like HCL, Cadbury, General Motors, Vodafone, Samsung, Nokia, etc. are increasingly becoming active in the medium. exchange4media takes a look at the major festival trends seen in the digital medium this year.

Robin Thomas Oct 19, 2009 7:30 AM

When it comes to engaging listeners FM radio knows it best, be it a local event or a mega celebration, and this festive season for FM radio means a combination of huge opportunities in terms of business and programming. As per industry estimates, overall ad expenditure rose from 3 per cent in 2007-08 to 4 per cent in 2008-09.

Robin Thomas Oct 19, 2009 7:19 AM

With brands like Yamaha, Xerox and Idea actively supporting online entertainment/ online reality shows on the Internet, this area is seeing a spurt in recent times. But how sustainable is online entertainment and how can this be made economically viable? exchange4media finds out more on the future trends from industry players.

Robin Thomas Oct 19, 2009 6:56 AM

Beating the general slowdown trends, Big FM claims to be seeing a good year in 2009. The priority for 2010 is to get more number of clients to use this medium and in a manner that would highly benefit them. In conversation with exchange4media, Arjun Singgh Baran, Regional Director – West, Big FM, shares the FM station’s growth plans and strategies to retain its client base.

Robin Thomas Oct 19, 2009 6:52 AM

“We won’t create any confusion; we would clarify the brand offering that is relevant to local as well as to international clients and would help clients to make the right decision on which area they want to be the most serviced in. From the Mudra point of view, that gives Mudra the opportunity to clearly be the competitive brand and it gives DDB the opportunity to clearly be the international corporate,” says John Zeigler, President & CEO, DDB Asia Pacific, Japan & India.

e4m Desk Oct 19, 2009 6:48 AM

Properties/ real estate category advertising in print decreased by 23 per cent during January-August ’09, compared to January-August ’08. Hindustan Construction Co Ltd was the top advertiser in the properties/ real estate category, while Unitech Group (Property) topped the list of new advertisers in this category in print during this period.

e4m Desk Oct 19, 2009 6:45 AM