MPG India has retained the media business for Reckitt Benckiser. Reckitt Benckiser is the owner of brands Vanish, Veet, Clearasil and Dettol. MPG will be doing media planning and buying for Reckitt Benckiser. The account size is Rs 200 crore. MPG has been handling the business in India past since four years since 2004.
Following a multi-agency pitch, Maxus India has bagged the media AOR while BBDO India has bagged the creative mandate of Akzonobel, formerly known as ICI Paints. The pitch process also saw participation from the incumbent agency Mudra and Mediacom.
The Indian Readership Survey (IRS) 2009 R2 data for Bangalore show Vijay Karnataka to be the largest read newspaper, followed by Prajavani. Both the units – Bangalore MC and Bangalore Rest of UA – show that most of the small publications have witnessed huge growth in their Average Readership Issue (AIR).
The Indian Readership Survey (IRS) 2009 R2 data has thrown rather interesting numbers for Chennai in terms of Average Issue Readership (AIR). Barring The Times of India, all nine of the Top 10 publications in the Chennai MC market have witnessed decline in Average Issue Readership (AIR), while in Chennai Rest of UA, seven of the Top 10 publications have witnessed a decline.
While most publications are seeing a decline in their Average Issue Readership (AIR) in the major markets, Kolkata emerged as a unique market with most of its publications registering growths. In the Kolkata MC market, nine out of 10 publications have shown growth, while in Kolkata (Rest of UA) eight of the 10 publications have shown growth.
The decline trend continues in the Hyderabad market as well as per the Indian Readership Survey (IRS) 2009 R2 data on Average Issue Readership (AIR). Of the top five publications in this market, not a singe publication has shown growth. Eenadu, which is the highest read publication in Hyderabad, has seen a decline of 3.3 per cent.
The Indian Readership Survey (IRS) 2009 R2 data, released on November 23 show The Times of India pipping Hindustan Times to the post in Delhi and registering a 3.63 per cent growth in the average issue readership (AIR) numbers in the process. HT, on the other hand, has shown a decline of 2.86 per cent in its AIR.
After the initial launch phase, which saw a nationwide print campaign, the Crest Edition from The Times of India Group now takes the OOH route for the second phase of the campaign. The paper is taking up outdoor hoardings in prime locations across top metros as well as in cities like Indore and Chandigarh.
When it comes to catapulting brands to a whole new level, the word digital pretty much encapsulates the ‘brand’ new way forward. As the world succumbs to digitalism, shouldn’t India too? Speakers like Seth Solomons, Chief Marketing Officer, Digitas; Mark Beeching, Chief Creative Officer, Digitas; and Neville Taraporewalla, Director - Consumer and Online Business, Microsoft India Pvt Ltd highlighted why digital is the way forward in India at an event held in Mumbai on November 24, 2009.
It is learnt from sources close to the development that Shantonu Aditya, CEO of Bloomberg-UTV, has put in his papers. The move follows the recent restructuring and the collaboration of Bloomberg and UTVi. No official confirmation from Aditya or any UTV official was available at the time of filing the report.
Hectic preparations are on for the fifth edition of ‘impact Person of the Year 2009’, an annual initiative of ‘impact’ magazine. Twelve nominees have been shortlisted this year, based on industry votes and nominations. The winner would be announced at a grand ceremony in Mumbai on December 17, 2009.
AB Bardhan’s forthrightness during a recent interview with Karan Thapar regarding the demise of the Left and its afflictions impressed Sandeep Bamzai no end as the veteran journalist analyses what ails the Left in India, or for that matter, even the once strong BJP.
DNA (Daily News and Analysis) has elevated Kamal Jain to Printer and Publisher. This will be in addition to his current role of Chief Financial Officer. Jain took charge as Printer and Publisher from November 24, 2009. He will continue reporting to KU Rao, CEO, DNA.
Future Media India Ltd, the media company from the Future Group, has further strengthened its team. The company has roped in Vijay Koshy as its National Sales Head, Nikhil Sheth as Business Head for Future TV, Print and Cinema units, and Rajneesh Jauhari as Regional Head (West & East). Sandip Tarkas, President - Customer Strategy, Future Group & CEO, Future Media, has confirmed the appointments.
The shortlist for YoungGuns Awards 2009 has been announced and four Indian agencies feature in this list this year – Ogilvy India, JWT India, Leo Burnett India and Rediffusion Y&R – with a total of 13 entries. The winners would be declared in Sydney on November 27.
This year has been more of lows and less of highs for the advertising fraternity, primarily because of the economic slowdown. Now with the year ending, there is another not-so-flattering announcement – India has been ranked 17th in the Gunn Report 2009. This is despite a spectacular award winning spree with the Lead India campaign.