Date-wise News

For long, print publications have been trying to monetise their content online, with varying degrees of success and some not so successful ventures. As the issue heats up, publishers are mulling over one main question – how can consumers be convinced to pay for news that they can access for free on the Internet in many different ways. exchange4media finds out from publishers and digital agencies.

Nitin Pandey Dec 11, 2009 8:15 AM

Sunil Gupta’s much-awaited book ‘Living on the ‘Adge’ in Jhandewalan Thompson’ was released on December 10, 2009 in Delhi at the hands of advertising doyen Tara Sinha. The evening saw many former HTA (now JWT) professionals get together. One of the most interesting highlights of the evening was Swapan Seth in conversation with Sunil Gupta.

exchange4media Staff Dec 11, 2009 7:54 AM

Vehrnon Ibrahim is joining Meow FM as National Programming Head. He takes charge from January 4, 2010 and will be reporting to Ashish Bagga, CEO, India Today Group. He takes over from Priya Baweja, who was National Programming Head till six months back. Ibrahim had put in his papers at Radio One earlier this month after a two-year stint.

Robin Thomas Dec 11, 2009 7:51 AM

Jasmin Sohrabji, Managing Director, OMD India, has won the Agency Head of the Year – National Category at the 2009 Media Agency of the Year Awards. Ogilvy Mumbai has won the award for Office of the Year – India & the Sub-continent at the Awards.

exchange4media Staff Dec 11, 2009 7:50 AM

Following a board meeting on December 10, 2009, the Advertising Standards Council of India (ASCI) unanimously elected Prof Dhananjay Keskar as Chairman of the Board of ASCI. Keskar takes the mantle from Madhukar Kamath, who has stepped down as Chairman of ASCI. Rajiv Dube and Vikram Sakhuja have been appointed as Vice-Chairman and Honorary Treasurer, respectively.

exchange4media Mumbai Bureau Dec 11, 2009 7:49 AM

Sir John Hegarty will return to Asia next year to judge the 3rd International Advertising Cup, which will take place in Thailand. Sir John had attended the AdFest in March 2009 as Grand Jury President. Next year, he will represent the Asia Pacific region on The Cup’s Jury Panel along with Prasoon Pandey, Director at Corcoise Film, in Mumbai, and Suthisak Sucharittanonta, Chairman & Chief Creative Officer at BBDO Bangkok.

exchange4media Staff Dec 11, 2009 7:49 AM

The Indian print industry, deemed as the second largest in the world, is expected to grow by an average of 14 per cent by 2015. The future will clearly belong to newer mediums like radio, outdoor and the Internet. Pegged as the medium of the future, online revenues alone are expected to touch Rs 18 billion by 2015. Radio is expected to account for 5 per cent of advertising all over India, whereas outdoor advertising, too, is expected to grow up to 17 per cent by 2015.

exchange4media Bangalore Bureau Dec 11, 2009 7:48 AM

I would say the biggest challenge for GroupM in India at the moment is talent motivation, because all agencies are under pressure in retaining talent and this is one challenge even we have in India at the moment, and motivating and providing incentives to them. I believe the management challenge is about motivating people who work very hard, when you’ve got very limited goodies to give a handout because financially things have been tight.

exchange4media Staff Dec 11, 2009 12:00 AM