Date-wise News

Reliance Big Entertainment has entered into a strategic alliance with music company T-Series and digital media entertainment company Hungama Mobile to exclusively distribute the current titles in the Big Music catalogue and all future titles in Reliance Big Entertainment on all formats and media – including radio and television, mobile and digital formats – across the globe.

exchange4media Mumbai Bureau Dec 12, 2009 8:50 AM

In its bid to create new and innovative outdoor properties, OOH firm NS Publicity has created a unique tower – the ‘Rockin Tower’ – in the affluent Raja Park area of Jaipur that lends itself to premium advertising. The tower offers an interesting entertainment package to the viewers, complete with music and lighting displays.

Pallavi Goorha Kashyup Dec 12, 2009 8:48 AM

Following a multi-agency pitch, Aditi Technologies has assigned its PR mandate to Hanmer MS&L Communications Pvt Ltd. The pitch had involved seven agencies and three rounds of selection.

exchange4media Bangalore Bureau Dec 12, 2009 8:46 AM

“The way Zee works is that we are clear that we have to deliver value to our shareholders and stakeholders and on a constant basis. We are not here for six months, one year and go somewhere else. Unless, I sell the company, where would I go? But executive-run companies can burn money… Success is mostly in hindsight, it is not guaranteed,” says Subhash Chandra, Chairman, Essel Group.

e4m Desk Dec 12, 2009 8:44 AM

Hemant Jain has come on board Leo Burnett Mumbai as Executive Creative Director. He moves from Wieden+Kennedy, London. He was earlier with the W+K Amsterdam office. A writer-cum-art director-cum illustrator, Jain’s distinct style has won countless number of international awards and recognition.

exchange4media Mumbai Bureau Dec 12, 2009 8:41 AM

Adhir Bhogte is joining Meow FM as National Sales Head. He takes charge from December 14, 2009. Bhogte’s appointment comes close on the heels of Vehrnon Ibrahim joining Meow FM as National Programming Head.

Robin Thomas Dec 12, 2009 8:40 AM

With an aim to change the way English entertainment is consumed in India and fill the need gap, Star World on Friday, December 11, 2009, announced a change in its programming strategy. Both online and on-air would be utilised in a big way for this and as much as 40 per cent of the marketing budget has been allocated to digital media.

exchange4media Mumbai Bureau Dec 12, 2009 8:38 AM

Speaking at the Dr Kailas Nath Katju lecture on ‘Appointment of Judges’, Vinod Mehta, Editor-in-Chief of Outlook, outlined the similarities between the Media and the Judiciary. According to Mehta, both the Media and the Judiciary wanted the society to introspect and did not want any outside interference.

e4m Desk Dec 12, 2009 8:36 AM