World leaders couldn’t agree on a single agenda at the Copenhagen climate talks, which remained inconclusive. However, saving planet Earth has become imperative and individuals and organisations are doing their bit for the environment. 141Sercon has embarked on a drive that will see the agency plant 5,000 trees as part of its 1Click, 1Tree initiative.
Radio Indigo has appointed a new team of executives in Bangalore. Carl Avari has been appointed as Vice-President - Operations of Radio Indigo. Avari will oversee operations in Bangalore as well as Goa. Also among the newly appointed is Stanley Simon, who would undertake all marketing activities in the station.
The Board of Directors of Zee Entertainment Enterprises Ltd (ZEEL) in its meeting on December 23, 2009, granted an in-principle approval for merger of ETC Networks Ltd, a listed subsidiary of the company, with itself and upon such merger, demerge the education business from the company into a separate company.
According to RAM data for 19 weeks from week 31 to week 49, from 12 noon to 4 pm, Radio Mirchi and Friends FM are in a neck and neck fight for the top spot, leaving no clear winner. They are followed by Big FM, which is closely followed by Fever FM, which has seen a steady rise in its ratings.
Euro RSCG India is all set for the new year with a new address. The agency’s Mumbai branch is moving from West to East (Lower Parel to Parel). The new office will also house the Havas and MPG teams.
It is learnt from sources close to the development that Deepak Lamba is all set to join BloombergUTV as Business Head. He is currently serving his notice period as Director of Viacom Brand Solutions at MTV Networks India. Meanwhile, BloombergUTV is also on the lookout for a new sales head, who will be reporting to Lamba.
UTV Global Broadcasting has lined up a new brand campaign and is planning to spend close to Rs 25 crore on it. The media giant has roped in TapRoot to handle the creative duties, while Motivator will look after the media mandate. The campaign is expected to commence from January 2010 and continue for three months.
Lowe Lintas has several plans for 2010, and topping the list is further restructuring. The agency also plans to enter more new disciplines and services next year. Lowe Lintas CEO Charles Cadell gives a tantalising glimpse of what to expect from the agency in the new year.
Milestones are not set or based on numbers -- they only show you the direction. The reach also matters. It’s easy to aim 350 GRPs, but what does it really mean? It means nothing if you don’t know what kind of audiences you are looking at - the stickiness they generate and the kind of shows they watch on your channel. When we said we have to be one of the Top 3 players, we did not aim for 350 GRPs. We were the 11th player in the game. We clearly said that from No 3 we have to be No 2, from No 2 to No 1 and from No 1 to a consistent No 1. The next thing was to consolidate our position and widen the gap. But we never really targeted 350 GRPs.