After a stint of three years, R Chandrasekar (aka Chandru) has decided to move on from Bharti Airtel as Senior Vice President and Head of Brand and Media. It is understood that Chandrasekar is headed to a financial services group to head its marketing function.
The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anything for My Thunder’ attitude of an Indian male to the next level of ‘Taste the Thunder’ by adding an element of fun and playfulness.
Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema in June 2009. exchange4media spoke to industry players to find out the scope of this new format and the road ahead in a market like India.
Star India organised an exchange of expert thoughts and opinions on ‘Regional Television in India’ in the Capital on February 10, 2010. The discussion, themed ‘Shifting markets, shifting numbers - The role of regional media in the new marketing plan’ had among its panel members: Tarun Deep Kumar (Starcom Worldwide), Somil Sharma (Spencer’s Retail Ltd) and Rajiv Gopinath (Madison Media).
After being with NDTV Media since its inception, Avinash Kaul has decided to move on from the company. While Kaul could not be contacted at the time of filing the story, it is understood that his next destination is Sahara One, where he would be heading the broadcasting side of the business.
In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.
“As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see PR being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation,” says Shobha Vasudevan, Manager-Marcom & PR, Canon India.
Chennai-based Raj Television Network, which operates a clutch of general entertainment, news and music channels in various South Indian languages, is gearing up for the next big leap. The South Indian television network has set its sight on Hindi heartland with Hindi GEC, christened Raj Parivaar.
Lintas Media Group has bagged the media mandate for diversified financial services group Religare Enterprises following a fiercely competitive pitch. Lintas Media Group will handle all the financial services, comprising asset management, wealth management, equity and commodity broking, investment banking, lending services, private equity and venture capital out of Delhi and the Mutual Fund business that is out of Mumbai.