Some lucky Mumbai Indians fans got to travel in an open air double-decker bus, along with Red FM RJs, on March 25 to cheer for their favourite team. The bus journey started from Red FM’s office and culminated at the Brabourne stadium, the venue of the IPL match between Mumbai Indians and Chennai Super Kings.
The Ching’s Secret Facebook community is part of the larger aim at Ching’s to achieve word of mouth marketing. Ching’s has helped build communities around their brand offline, at colleges, schools, offices, kitty parties, housing societies. The idea was to extend this online. Ching’s Secret leverages YouTube, Twitter, Buzz and Facebook for the same. But Facebook is the fulcrum of their efforts.
BBC Motion Gallery, the motion clip sales arm of BBC Worldwide has re-launched its site at www.bbcmotiongallery.com, powered by Thought Equity Motion’s technology platform. Thought Equity Motion is a leader in digitising, delivering and monetising video content. The companies now cross-represent select international content sales.
Amar Tidke has joined INX Media as Head of Programming, where he will be responsible for driving the creative and programming functions of Bollywood music channel 9XM. Prior to joining INX Media, Tidke was heading programming for Fever 104 FM in Mumbai.
Mid-Day had recently undertaken an innovative marketing plan, wherein the company distributed 12,000 ‘cutting chai’ glasses all over Mumbai at key locations. The glasses were distributed to ‘cutting chai centers’ ranging from Nariman Point, Churchgate, Worli to Malad and Regal, VT, Fort, Parel to Vashi, covering most cutting chai-wallas, who serve the young urban professionals across Mumbai.
After a stint of nearly five years with Times Group, Sanjay Vasudeva has put in his papers as Assistant Vice President, Times Internet Ltd. When contacted, Vasudeva confirmed this development, but declined to comment on his next move. Nevertheless, it is learnt that he would continue in the digital space.
Ispat Industries Ltd has appointed Equus Red Cell its advertising partner for Ispat Steel. The win comes on the back of a multi agency pitch that saw the participation of several agencies. The account size couldn’t be ascertained at time of filing the report. There is no incumbent agency on the business.
UTV Movies, the Hindi movie channel from UTV, is set to roll out its first ever brand campaign in May, post the Indian Premier League. The campaign is being conceptualised by TapRoot India. The channel will undergo a complete rebranding and assume a new identity. Kunal Mukherjee, Head - Marketing, UTV Movies, shares more.
Nine edition old bilingual compact daily i-Next was launched in Jamshedpur on March 25 by Jagran Prakashan Ltd (JPL), the publishers of Dainik Jagran. Following this, the Bareilly and Gorakhpur editions of i-Next are slated for launch soon.
Srinivasan K Swamy, Chairman, RK SWAMY HANSA Group, has been appointed the Chairman of Confederation of Asian Advertising Agency Associations (CAAAA) at its Annual General Meeting held in Mumbai on March 26, 2010. He will serve in this capacity for two years. Swamy takes over from outgoing Chairman Yutaka Narita. Prior to assuming this new role, Swamy was Vice Chairman of CAAAA.
DB Corp Ltd has announced its plan to launch editions in Jharkhand, Bihar and Jammu as part of the group’s growth and expansion plans. With these new editions, DB Corp plans to further strengthen its base in Tier II and Tier III cities as well as rural markets.
There is a lot of talk about social media, but the truth is that it boils down to just talk, unless one knows how to leverage this medium. The Social Media Marketing (SMM) Bootcamps held by Digital Vidya in Bangalore managed to successfully drive home this point and gave the participants hands-on experience of various SMM tools.
“Most clients and talent tend to think we are a close-ended organisation. Hence, it does make us work doubly hard to convince our prospective clients and employees that we are a normal brand communications organisation with a worldview on the issues at hand and also their solutions. As a matter of fact, we are far more innovative in approaching solutions in a practical sense,” asserts Vivek Srivastava, Joint MD, Innocean.