Now, ‘cutting chai’ glasses propel Mid-Day’s marketing initiatives in Mumbai
Mid-Day had recently undertaken an innovative marketing plan, wherein the company distributed 12,000 ‘cutting chai’ glasses all over Mumbai at key locations. The glasses were distributed to ‘cutting chai centers’ ranging from Nariman Point, Churchgate, Worli to Malad and Regal, VT, Fort, Parel to Vashi, covering most cutting chai-wallas, who serve the young urban professionals across Mumbai.
Mid-Day had recently undertaken an innovative marketing plan, wherein the company distributed 12,000 ‘cutting chai’ glasses all over Mumbai at key locations. The glasses were distributed to ‘cutting chai centers’ ranging from Nariman Point, Churchgate, Worli to Malad and Regal, VT, Fort, Parel to Vashi, covering most cutting chai-wallas, who serve the young urban professionals across Mumbai.
In a prepared statement, Manajit Ghoshal, MD & CEO, Mid-Day Infomedia Ltd, said, “Mid-Day constantly looks at innovative avenues to communicate the brand message to the target audience. We understand that the target audience is more attentive to the brand communication when he is in a receptive frame of mind. A medium like cutting chai glasses is not only a perfect way to communicate the brand message, but also engages the target audience during his break.”
Neville Bastawalla, Head - Marketing, Mid-Day Infomedia, said, “Mid-Day strongly believes that innovations are the best drivers to deliver brand communication. Chai breaks are a perfect medium to do the needful for our message and to our audience. We have stared this initiative in Mumbai and will replicate this in other cities shortly.”
