Date-wise News

Gerd Leonhard, Media Futurist delivered what was clearly one of the most thought provoking sessions at MipTV. For Leon, audience fragmentation means choices for media companies as well – there are many ways of reaching the right kind of audience. He stressed that today’s audience were formerly known as consumers; they are more connected and more in control. So the game has to move to trust and delight, and more importantly new engagement platforms like social media.

Noor Fathima Warsia Apr 15, 2010 9:01 AM

Video advertising was touted as an area that was likely to drive Internet growth and allow revenues to come in for the medium. However, as video advertising is not taking off, experts at MipTV look at what are some of the ways in which Internet advertising per se can be made relevant, and the role that video advertising plays in that.

Noor Fathima Warsia Apr 15, 2010 8:59 AM

There is a real need to ensure that media operate with a level playing field and that the measurement system does not favour any one medium while ensuring that the unique strengths of each medium are taken into account in the media comparison and selection process, says Quantemplate’s Arpita Menon. With this, we begin Menon’s monthly column, wherein she will be highlighting different issues in media.

Arpita Menon Apr 15, 2010 8:57 AM

Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Ltd to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office and the account size is pegged at Rs 10-12 crore.

exchange4media Mumbai Bureau Apr 15, 2010 8:41 AM

Cityplus, the weekly English tabloid from Jagran Prakashan Ltd (JPL), is planning to expand wings in Tier I and Tier II cities with the launch of its Ahmedabad and Kolkata editions. Cityplus is also planning to strengthen its presence in Mumbai and Hyderabad markets, where it had entered six months back.

Nitin Pandey Apr 15, 2010 8:39 AM

Further consolidating its presence in the Madhya Pradesh market, Patrika Group is all set to launch its Gwalior edition on April 15, 2010. Patrika is already present with its editions in the key cities of Madhya Pradesh that includes Bhopal, Indore, Jabalpur, Ujjain and Ratlam.

Nitin Pandey Apr 15, 2010 8:37 AM

With IPL impacting TRPs of GECs, Rasna has decided to use radio as the medium for its new campaign with new tagline ‘Shararat ek ghoont’. After a hiatus of five years, Rasna is back on radio to launch its latest offering – Rasna Fruitplus – and has tied up with Big FM for the same.

Nitin Pandey Apr 15, 2010 8:35 AM

Manhattan Communications, a total marketing solutions company, has roped in Shantonu Aditya as Co-Promoter and Executive Director. It may be recalled that Aditya had quit UTV Global Broadcasting Ltd as Executive Director in late 2009.

exchange4media Staff Apr 15, 2010 8:34 AM

Weekly newspaper Chauthi Duniya is all set to launch an Urdu edition on May 23, 2010. MS Waseem Rashid will be the Editor of the Urdu edition. The Group is in the process of recruiting staff for the new venture and a special experienced editorial team is being put in place before the launch.

exchange4media Staff Apr 15, 2010 8:31 AM

Global IT services provider HCL Technologies has engaged Wieden+Kennedy Delhi to work on a global brand strategy project. The first phase of the assignment starts with immediate effect.

exchange4media Mumbai Bureau Apr 15, 2010 8:29 AM

Lenovo’s World Wide Marketing Services has launched a new Master Communication Platform (MCP) to enable the company accelerate recent success and stimulate further growth worldwide. The MCP implements a single, worldwide marketing communications strategy to position Lenovo’s brand and products.

Tuhina Anand Apr 15, 2010 8:27 AM