Date-wise News

Making a change after five years, L’Oreal India has decided to hand over the print, television and radio mediums to Maxus. Lodestar UM would continue with digital. Neither of the agencies will handle the OOH medium for the client. The development was confirmed by Vismay Sharma, Director, Consumer Products Division, L’Oreal India Ltd. Industry sources have pegged the business in the vicinity of Rs 130-150 crore.

Noor Fathima Warsia Jul 19, 2010 10:14 AM

Law & Kenneth Chennai has been assigned the creative mandate for Renault India. The win comes on the back of a multi-agency pitch that saw Saatchi & Saatchi and Publicis Ambience also in the fray in the final round. According to industry sources, the business is pegged at Rs 50 crore. Meanwhile, the media business is currently under review and a decision on a media agency is expected soon.

exchange4media Mumbai Bureau Jul 19, 2010 9:57 AM

Print advertising was skewed towards newspapers during H1 of 2010.Education sector was the top sector in print advertising during the first half. Maximum advertising for educational institutions category was seen in print. Tata Motors Ltd led in print advertising during H1 of 2010.

exchange4media Staff Jul 19, 2010 8:15 AM

After a long relationship with JWT since 1996, DSP BlackRock Mutual Fund has now called for a creative pitch. Several creative agencies are reportedly in the fray for the business, however, their names couldn’t be ascertained at the time of filing the report.

Pallavi Goorha Kashyup Jul 19, 2010 8:15 AM

Even as national media has been extensively covering the recent disturbances in Jammu and Kashmir, and after a long time Bollywood has come up with a sensible film – ‘Lamhaa’ – on the troubled state, the local media is increasingly feeling stifled. The recent Government ban on three local newspapers has opened many wounds and raised several questions. exchange4media speaks to some local players in J&K to gauge the situation in ground zero.

Nitin Pandey Jul 19, 2010 8:14 AM

Just when I say that I am not going to write on another pitch, or the sanctity of the process in its present seen form, there is something that happens that gets me going again! This time it was two things - the Coca Cola media pitch and a conversation with a very senior industry official on the learning process that pitches are.

Noor Fathima Warsia Jul 19, 2010 8:13 AM

Following a multi-agency pitch, Chennai-based Fifth Estate Communications has been assigned the creative and media duties of Featherlite Developers, part of the Featherlite Group, one of the leading furniture manufacturing and marketing organisations in India.

Judy Franko Jul 19, 2010 8:12 AM

It should be sooner than later now when Reckitt Benckiser would take a call on which agency will finally handle its media business. Not that there are any comments still forthcoming, but it is understood that the fight is between ZenithOptimedia and the incumbent MPG. Sources said, "These were the only two agencies that were actively involved in this pitch."

Noor Fathima Warsia Jul 19, 2010 8:11 AM

Yet another heavyweight spender has put its media business up for grabs. As part of a “global process that looks at opportunities to optimise its marketing capabilities”, Coca Cola India is reviewing its media duties. The incumbent on the business since 1999 - Madison Media - is also part of the pitch, along with at least three other agencies. The account size is pegged in the vicinity of Rs 200 crore.

Noor Fathima Warsia Jul 19, 2010 8:10 AM