According to the latest figures, Print has shown a 27 per cent growth in ad volumes as compared to the last sector. Education was at the tops for print ads and Planman Consultant India was the top advertiser in this sector. Properties/ real estate was the top category under the Services sector in Print.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet system’ offering advertisement rights on 350 passenger baggage trolleys along with their retrieval, operation and maintenance at the civil air terminal of the Chandigarh Airport.
North Western Railway, Jaipur division, has invited sealed tenders from advertising agencies and other interested parties for awarding sole ad rights for a period of one year. The ad-rights are being offered on a variety of display formats.
Kellogg India has roped in Percept Out Of Home to handle the activation programme of Kellogg’s Heart to Heart Oats, a newly launched product in the ready to cook category.
It is hardly surprising anymore, when one gets to hear that ‘no other channel was allowed there but Doordarshan’ like Barack Obama’s India visit. Again, ‘It is alright if someone coughed up a bomb for it but the coverage must be shared with Doordarshan’ – like is the case is in nearly all cricket series. Being the government’s channel, Doordarshan enjoys advantages that others can remotely hope for. Something like BBC in the UK. Why then, does Doordarshan lag so far behind in being a serious player?
Consumer brand Perfetti Van Melle, whose pitch is in the final stages now, had called for presentations to zero in on the right agency to handle its Online Reputation Management (ORM).
Following a multi-agency pitch, Span Communications and Dentsu Marcom have won the 360 degree communication mandate for the Election Commission of India. PerceptH, Crayons and Concept were the other agencies in the fray for that business.
i-Mint, the loyalty management solutions provider from ICICI Ventures Group, has decided to get a new agency on board to handle its creative mandate. Law & Kenneth is the incumbent agency. It is believe that the company has invited a few agencies for presentations, including the incumbent.
Business publications – from dailies to periodicals – have been witnessing increasing interest. The genre has seen growth over the years and advertisers see this it as a strong platform. exchange4media finds out from industry experts how hot a property business publications really are...