The Indian media and advertising industry is bidding farewell to yet another action packed year. And even as much has happened in the year, here is a list of the top few developments that were read the most by exchange4media.com readers.
Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.
The 11th edition of the CNBC-TV18 Overdrive Awards will take place in Mumbai on January 4, 2011. Awarding automobiles that have performed the best in the year gone by in the categories of Car, Bike, SUV and Scooter, the Overdrive Awards will be the first automobile awards of the New Year.
For any marketer creating customer loyalty is a big priority, and this is where a start-up called Revu steps in. Revu is a mobile loyalty and consumer engagement platform and is currently focused on small and medium industry to develop a mobile based loyal community for each business.
News9, the English news channel from The Associated Broadcasting Company Pvt Ltd (ABCL), plans to foray into the Delhi market by early 2011. Although their exact plans could not be ascertained, Mahendra Mishra, Director of News9, has confirmed the news.
Technology and digitisation is impacting the advertising and media business, and individuals. In a series of conversations focusing on the “digital” side of CEOs, exchange4media speaks to Miles Young, CEO, Ogilvy Worldwide on how technology has impacted his life, or not…
Prabhu Chawla, Editorial Director, The New Indian Express, will be back on TV from January 15, 2011. Speaking to exchange4media, Chawla said that he had signed a deal with a channel to host a talk show. In another development, Chawla’s column ‘Ask Prabhu’ is now shifted to www.expressbuzz.com.
In its bid to consolidate the advertising duties, Whirlpool India has shifted the creative duties of its microwave business from Contract to DraftFCB Ulka. It was a direct move by the company and did not involve any pitch process.
Advertisers do not want to go beyond their set platforms of media planners and buyers. But this divide (between English and Hindi news channels) is ending. And if they can’t read the writing on the wall, then there is something wrong. Today, an aware person does not mean that he has to be an ‘English’ person. Media planners and buyers have to get out of this misconceived notion. They need to understand that buying power is in the Tier III and IV cities. They cannot be ignored.