Delhi has a date with some of the leading global and Indian thought leaders and youth brands on January 28, 2011 at the e4m Youth Marketing Summit. The Summit is presented by UTV Bindass and powered by Mudra Concrea, in association with Tuborg.
Ignitee Digital Solutions has an annual agreement with Warner Bros India to manage activities on social media platforms, including Facebook, Twitter and YouTube.
The fraternity must welcome and support the compromise struck between the Ad Club Bombay and the Advertising Agencies Association of India towards holding the Abbys at GoaFest, writes Pradyuman Maheshwari.
With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.
On the occasion of India’s 62nd Republic Day, Big Cinemas, in association with the Mudra Group, released a new National Anthem video across its cinemas. The National Anthem has been shot in sign language and enacted by children with hearing/ speech impairment.
The RJ hunt that promised to find the new voice of Varanasi and which saw over 4,000 entries pouring into Radio Mantra station has finally found its final four contestants.
Video and rich media mobile advertising network iVdopia is a finalist in the Red Herring 100 Global award competition. Started in 1996, technology leaders, executives, strategists and investors have turned to the Red Herring 100 lists as a way to find the most promising private ventures from around the global.
Zee TV is offering every woman in Mumbai a slew of discounts, concessions and freebies during the ‘Jhansi Ki Rani - Celebration of the Spirit of Womanhood’ week.
Lotus Herbals is getting into electronic media after a long gap and has set aside approx Rs 20 crore for the purpose. Vizeum India is appointed media AoR.
Radio Mirchi is gearing up for the third edition of the ‘Mirchi Music Awards’, which is being held in Mumbai on January 27, 2011.
MakeMyTrip.com is now available as a BlackBerry app. Besides streamlining the procedure for mobile, the app also syncs with the built-in BlackBerry calendar.
Dabur’s OxyLife has roped in Percept Activ to execute the on-ground activities for its ‘OxyLife Professional Facial Kit’.
Tyroo and MediaMind have launched VooDoo, a rich media format that allows interaction with a product in a varied fashion without leaving the source page.
Wire and Wireless (India) Ltd has reported operating revenues of Rs 744.4 million in Q3 FY11, as compared to Rs 722.2 million during the corresponding quarter last fiscal, indicating a y-o-y growth of 3.1 per cent.
India’s first woman photojournalist Homai Vyarawala has been honoured with the Padma Vibushan. Veteran journalist and author TJS George has been awarded the Padma Bhushan.
After Ghaziabad, Noida, Gurgaon and Faridabad, Hindustan has launched its Hapur edition. Modinagar and Palwal expected next.
The West Bengal Housing Board, Kolkata has invited agencies of Kolkata for empanelment, according to industry sources.
The 3rd National Conference on Digital Commerce highlighted key issues, challenges and opportunities for the growth of e-commerce in India.
Email marketing is both one of the newer and also one of the longest running forms of digital marketing. Marketers need to effectively leverage the medium, instead of being seen as just spam.
Ogilvy & Mather, Triton Communications, Crayons, Mudra, Interpub and Pressman have been assigned the creative mandate for Indian Railways.
Josy Paul, Chairman & NCD, BBDO India, has been appointed to the BBDO Asia Creative Council. Chris Thomas, Chairman & CEO, BBDO Asia, speaks to e4m on Paul’s role.
The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surrounding it. The Abby awards continue to take place at GoaFest. The two bodies have created an Awards Governing Council. Shashi Sinha (CEO, Lodestar UM India) would be the Chairman of this Council.
Nagesh Alai, President, AAAI and Bhaskar Das, President, Ad Club Bombay, speak to e4m on the decision of the two bodies to continue with the Abby Awards at GoaFest.