February 14, 2011 will be the launch date for The Times of India in Coimbatore and the existing dailies in the market are pulling up their socks.
Spearheading the ICC Cricket World Cup, official broadcaster ESPN Star Sports has roped in Sony India as joint ‘On-air Broadcast Sponsor’.
Real Lifestyle Network’s premier offering, Food first, a 24x7 channel dedicated to food today announced ‘Tuna is fresh’ as their Packaging partners. Miami based TUNA, specializes in creating show packaging and image campaigns for TV networks in the US and also for prominent international markets. Axn, MTV, Telemundo or NBC are amongst some of the renowned brands that they have worked with.
Milestone Brandcom and McDonalds jointly created a campaign to make Mumbaikars aware about traffic safety tips.
Facebook has launched Facebook Deals, a location based deal discovery service, in the UK.
TRAI’s anti-spam regulation has hit yet another delay as DoT changes the prefix for telemarketers from 70 to 140.
In its mid-term review, the Planning Commission has incorporated the suggestions emerging out of a social audit conducted by Dainik Bhaskar through an editorial-led initiative.
While the company has already reached an agreement with the Government about the BBM service, enterprise email is being kept closed till now.
Ad-serving solutions provider Vdopia reveals that the company has seen a 300 per cent increase in online video streaming of live content in the last one year.
Acid, the creative outfit by Sameer Desai and Niranjan Kaushik, is quite upbeat about its first campaign for ASK Group.
Mobile media and enterprise communications provider ValueFirst gains Rs 700 million in funding to push acquisitions before a planned 2012 IPO.
The $5 million donation from Google will be used by Bharti Foundation to educate 15,000 children in 50 schools in India.
It is learnt from the sources that Department of Tourism, Government of Assam, is looking for agencies.
The youth are no longer influenced by marketing gimmicks. Now, it’s all about seducing them with the right moves and the best deals.
English daily DNA’s decision to drop the edit page from the newspaper has met with some pretty strong reactions from the media community.
“I am not gunning to be the number one agency, I am looking to be a good, respectable and profitable agency. We start with knowledge and the first thing I am doing is strengthening our knowledge resources. Because that, I believe is the starting point of our demonstration. We will look forward for integrated communication solutions. I think we are best with challenger brands and that is what I want to focus on.”
For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions -- web, tracking, search and so on. There are many stakeholders who approach clients -- ours and competition’s. This is a challenge because it means marketing managers have more than their own agencies, to discuss communication problems today. We believe if we are able to understand digital domain well and start giving clients due recommendations, we can earn our respect back from where we are today.