Mint celebrates its fourth anniversary on February 1, 2011 and to mark this, keeping in pace with the evolving technical environment, Mint becomes the first Indian Business daily to launch an iPad application. The application which is unique in its ways is in the form of a decade ender and is named Mint on the Decade.
Brands are now getting on to the Guinness Records bandwagon on their way to record books and greater leverage among consumers & competitors.
In Part 1 of this special report, e4m takes a look at how leading Hindi GECs have helped shaped their leading ladies.
Marketers have long moved away from elucidating the functional benefits of the product and are tapping the emotional quotient. It is time that they moved to 'empowerment', said Nitin Paranjpe, CEO and Managing Director, HUL.
Innovation is most definitely the key – be it at the product level or the marketing level – in giving brands and companies the competitive edge.
As Guest Editor of e4m, Andrew Robertson, CEO, BBDO Worldwide, shares some gems of wisdom, which are quite relevant for the media and advertising industry, whether Indian or global...
With barely two weeks left to the start of a high octane cricket season, all related industries are geared up to put forth their most aggressive strategies in place.
Domor Communication Consulting, in partnership with TNS, has mounted an extensive consumer study: Consumer Response to Investment in Cricket (CRIC). The study will contact almost 20,000 spectators over the period of January-June 2011, in 12 cities across SEC A, B and C markets in the age groups of 15-45 years. to quantify the effect that these marketing platforms and related brand activities have on the consumer.
Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.
A roundtable organised by IMPACT magazine on DNA dropping its edit page saw industry people sharing their views on the move and implications for the newspaper industry.
Deciphering India is a tough proposition even for Indian creative heads, in such a scenario, what value addition can expat creative heads bring?
From ICC World Cup 2011 to Strategic positions of Hindi GECs and Expat creative talent in India, Andrew Robertson, President and CEO, BBDO Worldwide, gives his views on top developments as he turns Guest Editor for exchange4media.
“At the time when the Bhaskar Group decided to foray in the radio industry, everybody else followed top-down approach while we followed bottoms-up approach. The strategy was to cater to the audience where the brand already has a strong hold. Moving along the same ideology 94.3 MY FM was incepted to cater to the Tier-II cities of the nation because we knew these markets and had strong connect through Bhaskar’s presence.”