Snapdeal and dozens of other deal sites have flooded the market, but the detractors are already in place and new models are starting to come up. e4m delves into the space…
BIG CBS has announced the launch of its women-centric channel for contemporary Indian couples – Love – on March 21, 2011.
Publisher OR Books is in the process of launching a book titled ‘Tweets from Tahrir’ that uses actual tweets and pictures linked in them to create a powerful picture of the revolution in Egypt.
iPads in India will be cheaper by Rs 3,000 as the Apple store has cut down prices in keeping with the $100 price cut internationally, following the launch of the iPad2.
Group buying website Deals and You announced today that they have hit 1 million users in just 200 days.
VoIP provider Skype is turning to advertising as it strives to keep its Skype-to-Skype calls free for users. The move is expected to net the company $200 million annually.
‘PCQuest’, published by Cybermedia, will now carry QR codes, which readers can scan with their phones to make the print experience interactive like never before.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
The BBC World Service has decided to retain an evening news and current affairs radio broadcast for one hour in Hindi for its Indian audiences for an interim period.
Keeping with its brand promise of ‘Asli Mazaa SAB ke Saath Aata Hai’, SAB TV, family comedy entertainment channel, celebrated the spirit of women on the occasion of International Women’s Day by taking the leading ladies from their popular shows out to shop and lunch at the Oberoi Mall at Goregoan last week.
Adding yet another feather to its long-term association with cricket in the country, Hero Honda Motors, the two-wheeler manufacturer, has become the new Team Sponsor for the Mumbai Indians (MI), Mumbai-based IPL franchise owned by IndiaWin Sports.
New industries and rising business cities, high-profile interviews with industrialists and entrepreneurs and exclusive access inside corporate India make ‘Eye on India’, a must-watch week of business coverage on CNN. Beginning March 14, the network focuses on the world’s second most populous nation to bring global viewers a week of in-depth business coverage live from Mumbai and around the country.
To handle the Marathi language venture of Dainik Bhaskar, the group has appointed Kumar Ketkar as Chief Editor of Dainik Divya Marathi. Ketkar joins from Loksatta.
Media Research Users Council (MRUC) has announced the election of Hormusji N Cama as its new Vice Chairman. Cama replaces Bharat Kapadia.
Marketers are employing the ‘triple-play’ of promos, prices, and pack sizes to tackle inflation, says a study by The Nielsen Company.
Digital agency Webchutney has announced the launch of a new healthcare division to cater to the rising demand for healthcare information on the web.
Myntra.com CEO Mukesh Bansal speaks to e4m about the company’s tie-up with Nike and how they are investing in mass media to reach out to new audiences.
Umesh Rao, Senior Vice President & Chief Marketing Officer, Reliance Digital TV shares his views on the growth and placement of Reliance Digital TV.
Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.
Colors has announced the launch of its latest weekend reality format property, ‘Guinness World Records - Ab India Todega’, which will air from March 18, 2011.
Force Motors is on the prowl for a new creative partner. It is learnt that three agencies are already in talks with the Pune-based automaker.
After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.
One of the most popular routes to customise a newspaper has been of taking the ‘youth centric’ route. Has it delivered?