With the Q4 results of IRS released last week, RK Swamy Media Group takes a detailed look at Indian Readership Survey, the key findings and future prospects with a comprehensive analysis…
Hindi daily Hindustan has seen double digit growth in AIR in Uttarakhand, while English dailies TOI and HT have registered decline in readership.
Dainik Bhaskar is still the most read daily in Chandigarh, but interestingly, the second and third slots are occupied by English newspapers…
Three out of top four dailies in Jammu and Kashmir have seen double digit growth in AIR in IRS 2010 Q4. However, English dailies HT and TOI have seen a nearly 40 per cent drop in readership.
UTV Broadcasting has appointed Zoom’s Keith Alphonso as Business Head for Bindass. Nikhil Gandhi, who was so far the Business Head of Bindass, would continue as Ad Sales Head for the Network and would also be Business Head for UTV’s upcoming mass specialty channel.
Hemanth Shah, President of OOH Initiatives at Lintas Media Group, has been appointed to the Board of Aaren Initiative as its Managing Director.
In a bid to target urban audience, Zen Mobile has earmarked an amount of around Rs 75 crores as its marketing budget for 2011…
e-commerce platform MartJack, which is used to power online retail, has crossed transactions of Rs 100 crore on webstores using the technology.
MagicBricks.com adds live chat with real estate experts on the website...
HBO Asia has announced the total revamp of their website, with a new design, polls, movie voting system and better categorisation of HBO Original Series. The refreshed HBO Asia’s website, which was designed by Kinetic Singapore, has dynamic content for visitors seeking broadcast information in 22 territories across Asia, including Cambodia, Hong Kong, Indonesia, Palau, Papua New Guinea, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.
PerceptH has appointed Sameer Aasht as its new VP, Planning Head. He will be based out of Mumbai.
Ad network Ozone Media’s study shows that ads in regional languages perform as much as 30 per cent better than the same ads in English.
Mid-Day has appointed in Narendra Tripathi as Printer and Publisher, North and Sachin Kalbag as Executive Editor.
Hindi GEC Colors staged a record attempt for the Guinness World Records title for the ‘Fastest Time to Mount a Flex Billboard’. Executed by Mudra Max’s OOH arm, Primesite, the exercise was to promote Colors’ new reality show – ‘Guinness World Records – Ab India Todega’.
Jury Chairpersons for the Creative Abbys at GoaFest 2011 have been announced. The eminent names include Piyush Pandey, Prasoon Joshi, KV Sridhar, Ravi Deshpande, Josy Paul, Senthil Kumar, Sujata Keshavan.